Tuesday, 9 December 2008

Search-based keyword tool: New keyword tool for advertisers

The Adwords Insider Blog has announced the launch of a new keyword tool for advertisers - the "search-based keyword tool".
Interestingly, it will give keyword suggestions based on spidering data (you supply a domain name - it matches keywords within title and on-page keywords of URL in that site). If you use it for sites within your Adwords account, it won't suggest keywords you're already using.

From an initial play around, it looks like it will be very useful for campaigns that potentially have lots if missed opportunities for good paid keywords - particularly for larger sites where there may be product pages and the like that are easily overlooked. Spreadsheet export is nice too.

Data returned for sites you don't have Adwords for seems pretty screwy, unfortunately ;)

The tool's located at http://www.google.com/sktool/
Sonika Soni

Monday, 8 December 2008

Good News for (Alcohol) Product sale marketers in UAS

Google Allows Alcohol in the USA on Search. This is firsrt time when google allowed such type of ads on SERP. I have seen Ads for blackhat SEO also on google SERP.
May be google will allow alcohol Ads in India also
See compleate News at Inside AdWords: An update to the AdWords alcohol policy

Wednesday, 19 November 2008

Google Friend Connect means more people engaging more deeply with your website

Google Friend Connect is a much-awaited service from Google that lets you add social features to any website or blog. For instance, your blog readers can join your site (remember MyBlogLog) via their Google Account and then add comments, rate pictures or even interact with other members who are part of your blog.

If you like to see Friend Connect in action, go to Orli Yakuel’s blog and check the Friends widget in the right sidebar – that’s an OpenSocial Apps powered by Google Friend Connect. The Google blog has more details about how Friend Connect works while this press release touches upon some more possible uses of Friend Connect.


* Anyone can join your site with one click by using their existing Google, Yahoo and other accounts.
* Visitors can evangelize for your site by inviting their friends and publishing their activities to their social networks.
* Social gadgets will keep these visitors more deeply engaged with your site, and with each other


Sonika Soni


Tuesday, 21 October 2008

Separate metrics for Google and search partners are now available

Adwords advertisers will (finally!) be able to see separate metrics for Google and the search partners.
One cool feature that isn't mentioned in the post is that there is now a drop-down menu which allows you to choose how you want to see the stats: all rolled up, search rolled up but content separate, or all separate. Very cool.
Search Engine Roundtable has a nice screen shot.

Even more exciting is this upcoming feature, from the blog post
"Additionally, separate Google and aggregate search partner statistics will soon be available in the Report Center."

Yes! While search partners generally perform well for most advertisers, we've been asking for a while for more transparency into what's working and what's not, so we can improve our campaign ROI. Hats off to Google for once again leading the pack in giving us some of the transparency we crave.

Sonika Mishra

Monday, 29 September 2008

Google Content Central: Grow your audience, reach more users

Grow your audience - reach more usersGoogle can help you reach out to the world by distributing your content on Google Web Search, Maps, Product Search, iGoogle, and more

Google introduces a new section named as ‘Content Central’ a one point shop for webmasters to submit their websites to various Google services. They also have launched an official blog http://contentcentral.blogspot.com/ from the Content Partnerships team - includes people from the YouTube, Book Search, and the Local/Core Content Partnerships teams;.
From the Content Central page you can go with the following options:
Submit a URL for inclusion in Google’s index. Increase your visibility by submitting and optimizing your website for Google search, and distributing your content across Google and the web at large
Submit a Sitemap through Webmaster Tools.
List your business in Local Business Center. Drive traffic by sharing information about your business - whether it's customers through your front door or users to your website.

Also YouTube and Product Search are available at present. Grow your audience by promoting and distributing your media to millions of Google users around the world.
You can also submit different types of content such as:
Business Info
Real Estate Listings
RSS and much more…

Sonika Mishra

Thursday, 25 September 2008

Google's 10th birthday celebration

Our Favourite Internet company Google is 10 years old and they have launched a special section on their website marking this milestone. This section presents a timeline with major developments at the company. Check out its interactive timeline, Project 10 to the 100, and stories about how to use their products.
For More Info : Click Here-->http://www.google.com/tenthbirthday/
Sonika Mishra

Thursday, 24 July 2008

Google's latest update the "Dewey" April 2008.

Well, you probably already know about the new Google update. While the last several updates don’t have a distinctive name, this past update which came roaring in during March and April wreaking havoc to all SEO’s deserves a name like a great storm- this one named “Dewey” after a code word used in Matt Cutt’s blog. Following is some of the information I have been able to collect on Dewey, hopefully giving SEO’s information that can be useful for their clients and websites.

The Dewey update has ruined many spammy sites.

1) Old sites that have bought paid links suddenly dropped down Google's index around the end of February, early March. This seems to be particularly affecting thin affiliate sites.

2) Cache data has been inaccurate and appallingly unrefreshed even though the index reports that new content and links are working. Which is probably due to the delay with which an update gets rolled out accross the multiple data centers.

3) New sites take an excruciatingly long time be indexed whereas up until late February/early March it was a fairly quick and painless process. We have seen clients crawler activity diminish. Googlebot seems slot to drop out the old URLs as well.

4) Site: queries don't match up with inurl: queries. There doesn't seem to be a tremendous amount of consistency in the number of results returned based on queries that should return the same number. Less relevant results have floated to the top of many queries because more relevant pages have either dropped out of the index or have been penalized for having most of their inbound links being reciprocal or paid.

Many directories have fallen off the map as well. I would recommend comparing your rankings in multiple data centers using the SEO chat tool. one more thing that domain name values are diminished the links pointing to them that use unbranded keywords are not therefore a domain like cars.com continues to have value because people will link to it using the unbranded keyword "cars".

Hope this update help you in understanding goolgle Algo.



Google Knol, the paid Wikipedia

Writers has now a good occasion to make profit. Google launched this week Google Knol, the user-generated encyclopedia similar to Wikipedia. And every author can earn money from his work, depending on the hits of his articles
Google official blog says that “Knols are authoritative articles about specific topics, written by people who know about those subjects.“, “The key principle behind Knol is authorship. Every knol will have an author (or group of authors) who put their name behind their content.”
The main principle of Knol is the “moderated collaboration”, meaning that the readers can suggest changes of a knol and the author will accept it or not. It’s the author’s option to include ads from the AdSense program, and to be paid this way.
It will become Google Knol a better authoritative source than Wikipedia? The fact that the articles will be owned by Google and paid through AdSense tells us that there will be a heaven for spammers (it seems that already Knol articles are better placed than Wikipedia in the Google search results). Also, comment links don’t have rel=nofollow, untill now, at least. It depends on how Google will manage it. On the other hands, the payment of the article will attract more and better authors than Wikipedia.
Anyway, unlike Wikipedia, where the articles are managed and valued by the community, in Google Knol the articles are managed by the authors and valued by the users.

For more information log on to Google official Blog.



Thursday, 17 July 2008

Google Adwords Update July 17th

Now keywords and placements can work together in your AdWords campaigns. Set placement bids to improve your content network results or mix keywords and placements to pinpoint the best pages for your ads.

If you log into your AdWords account, click on a campaign, and then click on an adgroup, you’ll see the following new feature.

Google’s Inside Adwords blog explains this new feature:
Keywords and placements - together!

As of today, both keywords and placements can be targeted in all AdWords campaigns. Use both to get better control and pricing power on the content network.

#What can you do with keywords plus placements?

* Bid more or less for specific placements. Let contextual targeting with keywords place your ads across the content network, while you set placement bids for sites that have a special value for you.
Selling soccer shoes? You might bid £1.00 for clicks from any content network pages that match your keywords, but £2.00 when those clicks come from a soccer fan site that's converted well for you in the past.

* Show your ad only when both keywords and placements match. You'll get the benefits of keyword targeting while also limiting the places where your ad can appear. For instance, set your campaign to appear only on your favourite soccer fan site and only when the site content matches the keyword soccer shoes. You may see less traffic, but AdWords contextual matching will help to make sure your placement pages are highly targeted.

Placements are always optional. They're an advanced feature with no impact on your search network advertising. You can add keywords or placements to existing ad groups or you can leave those campaigns as they are and create new ones with keywords plus placements.

* Search volume statistics in the Keyword Tool
You can now see statistics on the approximate number of search queries matching your keywords. This data allows you to better plan your budget and pick keywords that are most likely to return quality leads, which in turn can help improve your ROI.

for more information please check google official blog

Saturday, 14 June 2008

32 Useful AdWords Tips for Intermediate to Experienced Users

This is by no means a definitive list। Here are just some straight forward tips that I have learned over the years from experience with pay-per-click, AdWords in particular, as well techniques I have learned from gurus’ books and newsletters.

I am not merely repeating a combined list. These are in my words, and in no particular order. I believe in all of these and am currently using or have used these techniques in the past for multiple client accounts.
Some of these might require more explanation, which you are welcome to ask for here.Each are split into categories that should help for reference.
Improving CTR & Conversions
1.) Use the core/parent adgroup keyword three times in the ad text and display URL.
2.) Bid on all three match types for every keyword/keyphrase: broad, phrase, and exact.(This will get you more clicks for your money).
3.) Bid higher on terms that have been converting well.
4.) If continual ad performance improvement is one of your goals, on campaign settings, change Ad Serving to “Rotate: Show ads more evenly” from the default “Optimize: Show better performing ads more often. Then A/B split test your ads.
5.) Sign up for LowerYourBidPrice’s Winner Alert’s, letting you know which ad wins statistically without having to manually check every adgroup all day long.
6.) Use a relevant call to action in your ads (Avoid clich├ęs such as “Click here.” which won’t be approved by Google anyway).
7.) Here are 13 calls to action verbiage ideas: Browse our store, Submit Your RFP (RFI), See our client list, Free Shipping, Order today, ship tonight. Download our brochure, Free Consultation, Free demo, Free quote, Free Report, Start now, Call 24/7.
8.) Make ad display URLs more relevant by adding a slash /keyword. Example Keyword: ladies Kurtis. ttp://www.swaniexportsindia.com/ladies_top_kurti_exporter.htm
9.) Make separate ad groups for keyword plurals for better bolding (note YSM bolds plurals in ads, Google does not, unless keyword is plural and keyword in ad is plural).
10.) Use prices in ads if:-Lower than competition-Competitors are not using prices.-You are selling highly competitive commodity item in which people shop on price.
*May reduce CTR, but improve conversion rate by weeding out a certain percentage of non-buyers.
11.) Use specifics in ads: Percentages, names, product specs. Examples: Raise profits by 25%. Cut margins by 20%. Decrease skin oil by 10%.
12.) Use quotes & third party endorsements when factual and can be verified by Google. Ebert “Best movie 2007.” Oprah “My top five book.”
13.) From time to time use hyphens instead of commas as a slightly less common, and possibly more attention grabbing grammar tool.
14.) Use the words New and Free when true and appropriate.
Account Efficiency Techniques and Time Savers
15.) Download the AdWords Editor to copy and paste campaigns and adgroups easily (a must before doing #16)
16.) Separate & duplicate all campaigns and use one for Google + search partners and the other for the content network so you can see how each is doing from quick bird’s eye view without having to drill into each campaign.
17.) Clean out account of keywords with zero impressions after two months.
18.) Cross channel all other ppc platforms in order to see clicks and conversions from Yahoo!, MSN, Ask, Miva, Business.com, etc, all from your AdWords interface.
19.) Download account info into a csv using the AdWords Editor and send it to Yahoo! and MSN so they can bulk upload it. Do this after thoroughly optimizing the account, so your other ppc platforms mirror the same structure and keywords as your efficient AdWords account.
**Yahoo! is doing this for free just for a limited time because of the platform change. They will accept bulk uploads regularly if you spend 6k a month for three months. MSN only offers you one chance to do this. Give them a call and get the details.
Optimizing & Cutting Untargeted/Wasted Clicks
20.) Incorporate account wide and adgroup negative keywords by studying raw query strings which trigger your ads and eliminating non-relevant terms.
Increase Targeted Local Traffic
21.) For every campaign, duplicate it. Have one campaign that is manually geo-targeted for generic key terms/phrases and the other campaign for the same terms but with city and/or state added to the beginning or end. Example, one campaign has an adgroup for the key phrase Contract lawyer dallas which shows to all of US, another campaign adgroup had the generic key term contract lawyer, but will only show in Dallas.
22.) On the city/state stemmed keyword campaigns and adroups, use the state or city terms in the ad description text for more bolding and higher CTR.
Decreasing Cost Per Click
23.) If working with a larger budget, and you plan on constantly improving your ads, bid high to be #1 long enough to allow quality score to continually decrease your cpc.
24.) Enable content bids and bid separately for the content network. Typically start ½ - 2/3 lower and bid higher according to conversion rate.
Ad Space Savers
25.) Instead of using the word “and” use an ampersand (&). It takes up two less characters and gives you more room to sell.
26.) Use certain understood and acceptable abbreviations to save space.
Using AdWords As Market Research for SEO
27.) In the Reports tab, run a keyword report and look at high search impressions (not content targeting) on exact matches. Check for organic competition under those, and put your organic SEO efforts toward those keywords for even more clicks and conversions.
28.) Use a savvy analytics supplement to GA and study the raw query strings (GA does not show without special scripts and/or filters) that triggered your Google ads. Use the relevant buffering terms for added SEO as well as specific and relevant keywords for new ads.
29.) Keep ads running even when high on organic search for specific keywords. Having an organic listing and an ad has a 1 + 1 = 3 reinforcing each other and increasing the likelihood at least one will be clicked.
Miscellaneous No Brainers
30.) Set up at least two conversion codes. This is a no brainier and belongs on a beginner’s list. If you don’t do this, you are flying blind or basing results on the “gut feeling” email leads and incoming calls are coming from ads and web presence.
31.) Apply for pay-per-action and use it. Bid according to how much you are currently paying for leads. If you don’t know that, run a keyword report and find out how much you have to spend before a click turns into a lead. This should be simple if you have your conversion codes set up.
32।) Progress through numbers 1-31, constantly improve, and repeat.

Thanks & Regards,
Swani SEO