Wednesday, 29 December 2010

How Can Twitter Help Your SEO?

Twitter links are nofollow, but that doesn't mean that you can't use Twitter for website promotion. On the one hand, many SEOs say that Twitter isn't a ranking factor. However, Twitter pages directly influence Google's SERPs and thus may be a major force in search engine visibility.Whether or not Twitter directly affects the SERPs, here are Twitter SEO tactics that are worth checking out.

Twitter SEO strategies
When doing your Twitter SEO strategies, remember that all your tweets shouldn't be about your own website and content. This is bad for your website promotion and would turn people off. No one wants to follow a conceited, I'm-so-great prima donna. Besides, if your tweets would be all about your products and services, they would look spammy. Post engaging and useful information, answer and ask questions, tweet interesting facts, and send messages that your followers will find valuable.

Optimize Your Twitter Page
This is another Twitter SEO tactic that'll help increase your followers and improve your poduct reputation. The major search engines all include Twitter account pages on their SERPs. Here are website promotion tips on how to get your profile on the front page of search engine results.

1. Consider a username that's relevant to your niche or your business. Your username can affect your website promotion since its part of your page's URL and title tag.
2. Choose a relevant account name. This will further boost your Twitter website traffic, since the account name is also part of the page title. The account name should be different from the username.
3. Promote your Twitter profile page by building links to it. To boost Twitter website traffic, paste a link to your account on your site's footer or other prominent areas.
4. Since your bio serves as the meta description tag, choose your text wisely and keep website promotion in mind. 

More importantly, Twitter provides benefits that are far different from the advantages of search engine optimization. So, before building your SEO campaign via this social network, make sure to achieve Twitter SEO benefits first.


 SEO commentators please note : if you interested in this blog then please Like it's face book page

Thursday, 21 October 2010

Official Google Blog:

Official Google Blog: This week in search 10/16/10

Yahoo is going to close the Yahoo UK & Ireland directory

The Yahoo! UK & Ireland Directory will be shutting down on 18th of November 2010.



What will happen to my Directory Submit listing?
You have two options if you currently have an open order for a site listed under the Regional/Countrie/United Kingdom category path of the Yahoo! Directory:
  1. You may continue to maintain your listing through the US based Directory Submit program. Your site will remain listed in the Directory as it is now, and the applicable annual fee will apply on your anniversary date. No further action on your behalf would be required.
  2. You may request a refund of the most recent fee you paid as part of the Directory Submit program. Your Directory Submit order will be closed immediately, and your site will then be removed from the Yahoo! Directory. If you wish to proceed with this option, please email cc-directory-submit-billing-e2y@cc.yahoo-inc.com with the Order ID, your YahooID, and the URL of your listing. In order to take advantage of this refund, Yahoo! must receive a fully completed request no later than 5 pm PDT on November 18th, 2010. Otherwise, Yahoo! will conclude that you have selected the first option.
        Yahoo customers and users in the UK and Ireland regions will still be able search the web for sites   on   http://uk.yahoo.com/. The Yahoo! Directory at http://dir.yahoo.com still exists and lists many sites from this area of the world (http://dir.yahoo.com/Regional/Countries/United_Kingdom/) and (http://dir.yahoo.com/Regional/Countries/Ireland/). If you choose to maintain your listing, your site will still be listed in the Yahoo! Directory.

Monday, 27 September 2010

Bom Sabado - The Enemy Came Again

Google’s social networking website Orkut has been attacked by a virus called Bom Sabado again. “Bom sabado” is a Portuguese world it means Good Saturday in English. The worm seems to be posting scraps with the text “Bom Sabado” and also adding affected users to new Orkut groups. Such XSS attacks have targeted Orkut in the past too.

Google has said;  Hi all, This is to inform you all that we’ve contained the “Bom Sabado” virus and have identified the bug that allowed this and have fixed it.We’re currently working on restoring the affected profiles.Thanks a ton to each of you who’s made an effort to alert everyone else about this. I’ll make sure to keep you guys posted on more updates.
However, please remember that in any case, if you ever find any suspicious activities on your Orkut profile, please clear your cookies and cache and change your password immediately.

Removing options

   1, Switch to the “older version” of Orkut
   2, Log out of Orkut.
   3,Clean your browser’s cache and cookies.
   4, Log in and change your password and security question.

Saturday, 25 September 2010

Entrepreneurs, Listen Up

Your website is a showcase of your business identity and should reflect all of your goals. If you own a small business with a website, you might not realize how difficult it is to get traffic to your site. Many small businesses naively enter the web assuming that they will miraculously end up on search engines. All of them quickly find out that isn't the case. To get on those engines, you have to go through a process called search engine optimization (SEO). For years now, there have been tons of people researching just how SEO works and how they could use it to their advantage. If you want your business to pick up, you have to do the same.

The easiest thing to do when you're just getting started is to hire someone to help you out. This won't cost you a lot of money, and it will help you get insight on just how the internet really works. Techniques for search engine marketing change all the time, so much so that it literally takes full time attention for you to understand everything out there. Seeing that you don't have that kind of time, hiring someone that does SEO for a living would be quite logical. You can benefit from their experience.

One of the first things that you will do with your SEO consultant is determine who your audience is and how they operate the internet. One integral part of this process is keyword research. During that time, you figure out what words people are using to find your site and others like it. That way you can put those terms on your site and in your marketing material, providing associations with you and the words. You will also use these keywords with the links you put for your site on other sites so people click on them and already know what to expect from your services.

As your traffic begins to improve, you and your consultant will be able to monitor where you're seeing the most success so you can direct your search engine marketing down that path. The consultant will take the time to draft monthly reports for you so you can see just what is happening with your website. It may take some time for things to pick up initially, but after a few months of work, you should see a great deal of benefits for your small business. If enough traffic comes along, you may actually turn into a big business to meet the demands of your customers. Of course, there's nothing wrong with that. Wish You All The Best.

Friday, 17 September 2010

SEO tips 6

When naming a page after a keyword phrase, is there any more
"SEO benefit" to using a hyphen (-) to connect two words than
an underscore (_) in Google.


Example: Chinese-food.html is better than Chinese_food.html

They have equal value in Google now. There was a time when it was
better to use hyphens. But this is not the case as of recent.

Wednesday, 1 September 2010

Dofollow Blogs

 http://silvershadowmanman.blogspot.com/

http://www.exploreinternetservices.blogspot.com/

PR 8 Do follow Blogs

http://blogs.cisco.com/news

PR 6 Dofollow Blogs

http://www.grokdotcom.com/
http://www.currybet.net/
http://www.sirpi.org/
http://www.midasoracle.org/
http://weblogtoolscollection.com/
http://www.eartheasy.com/blog/
http://www.socialtimes.com/
http://www.themallblog.com/
http://www.thevirtualhandshake.com/blog/
http://blog.photography.si.edu/
http://interactiondesign.sva.edu/
http://www.jiscdigitalmedia.ac.uk/blog/

PR 5 Dofollow Blogs

http://andybeard.eu/
http://www.oilman.ca/
http://www.communityspark.com/
http://www.layercake.net/
http://www.hobo-web.co.uk/seo-blog/
http://justaddwater.dk/
http://www.krisbuytaert.be/blog/
http://therenegadewriter.com/
http://www.iayork.com/MysteryRays/
http://www.lifeinthefastlane.ca/
http://elleeseymour.com/
http://newcritics.com/blog1/
http://links.org.au/
http://www.knrn.org/
http://www.seobythesea.com/
http://blog.dmbcllc.com/
http://www.mouthpiecesports.com/blog/
http://www.buzzmarketingwithblogs.com/
http://bytesizecss.com/
http://www.uncommonphotographers.net/
http://aimee.mychores.co.uk/
http://pitchinvasion.net/
http://www.thevirtualhandshake.com/blog/
http://www.kthread.com/kthread/
http://blog.ruski.co.za/
http://knightcenter.utexas.edu/blog/?q=en/blog
http://career.ucsb.edu/blog/
http://gaming.psu.edu/
http://blogs.cetis.ac.uk/asimong/
http://blogs.nashuatelegraph.com/
http://www.outofmygord.com/
http://focusorganic.com/

Monday, 30 August 2010

SEO tips 5

Here is another SEO Tip
It is far smarter to work on "content freshness" and consistently
add new content to your Web site on a regular basis. The keyword
here is "consistently." By adding new articles or other content on
a consistent basis, you will trigger an increase in the robot visits
plus please your readers also.

Wednesday, 25 August 2010

Nice poem by Kaunie Hagensen


I Could

I could write you a letter,
But what would it say?
Could it make things better?
Would it make everything okay?

I could write you a song,
Full of love hope and grace.
Would you tell me what went wrong?
Could you say it to my face?

I could make a telephone call,
And listen as you cried
But I would not let you fall,
And if you did, we'd both know I tried.

I could make the world go away
But would that be what you like?
You would miss the golden sunrays
You would miss the moonlight.

I could stop all this pain
Bring it all to an end
The tears would fall like rain
On the shoulder of a dear friend.


Friday, 20 August 2010

How to Use AdSense With Blogger

  1. Go to blogger.com

  2. Log in

  3. Click on CUSTOMIZE

  4. Click on POSTING under DASHBOARD

  5. Click on the ADSENSE tab under the TEMPLATE tab

  6. Enter in all your information. Blogger will then register your account

  7. Go to your adsense account. Copy your HTML codes.Go back to Blogger and enter the HTML codes into the appropriate spaces and click SAVE

      8.  When viewers visit your blog and click on your AdSense ads, you will get paid


 

Tuesday, 22 June 2010

About Google Scholar

What is Google Scholar?





Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Google Scholar helps you find relevant work across the world of scholarly research.







Features of Google Scholar







•Search diverse sources from one convenient place



•Find articles, theses, books, abstracts or court opinions



•Locate the complete document through your library or on the web



•Learn about key scholarly literature in any area of research



How are documents ranked?



Google Scholar aims to rank documents the way researchers do, weighing the full text of each document, where it was published, who it was written by, as well as how often and how recently it has been cited in other scholarly literature.



Try new product of google ...Google Scholar

 

Sonika Soni

Saturday, 5 June 2010

SEO


Search Engine Optimization (SEO) Engineering is the process of of enhancing your website’s visibility within search engines. For your business to succeed on the internet, its website needs to rank high in the results returned by the major search engines.

Why does my website need SEO?
It's Really interesting to know that there are more than 500,000,000 different websites that are relevant to the search query, but really, if your website doesn't appear in the first 3 pages (or first 30 results), it's invisible to the world. Having an online presence that is optimized well to rank high on the search engine result pages ensures improved better visibility, branding and reputation in the online market. Along with strengthening and authenticating your business as a brand, it also brings a great percentage of potential customers.If your site cannot be found by search engines, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site.

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional ROI.


                                           Prageeth.P SEO Engineer
                                                     Cochin,Calicut            

Thursday, 20 May 2010

Google Analytics Individual Qualification Test Notes

These notes were extracted from the Google’s Conversion University test preparation presentation (where possible), and are not my property.



                                Introduction to Google Analytics



Google Analytics is a free, web analytics tool that is hosted by Google.



Google Analytics shows you how visitors actually find and use your site, so you’ll be able to



• make informed site design and content decisions



• improve your site to convert more visitors into customers



• track the performance of your keywords, banner ads, and other marketing campaigns.



• and track metrics such as revenue, average order value, and ecommerce conversion rates.





 Features





Google Analytics has been designed to meet the needs of novice users as well as web analytics experts.



Some of the features include:



• Map Overlay which can help you understand how to best target campaigns by geographic region



• AdWords Integration which makes it easy to track AdWords campaigns and allows you to use Google Analytics from your AdWords interface



• Internal Site Search which allows you to track how people use the search box on your site



• Benchmarking so that you can see whether your site usage metrics underperform or outperform those of your industry vertical.



• Funnel Visualization so that you can optimize your checkout and conversion click-paths



How GA Works?



Here’s how Google Analytics works.



When a visitor accesses a page on your site, a request is made to the webserver to display the page.



The page is served and the Google Analytics Tracking Code JavaScript is executed.



The Google Analytics Tracking Code, which is a snippet of code that you place on each page of your site, calls the trackPageView() method.



At this point, the Google Analytics first-party cookies are read and/or written.



The webpage then sends an invisible gif request containing all the data to the secure Google Analytics reporting server, where the data is captured and processed.



Data is processed regularly throughout the day and you can see the results in your reports.



What happens if?



Google Analytics uses only first-party cookies, which are considered safe and non-intrusive by most internet users today.



Although many people block third-party cookies from being set by their web browsers, this won’t affect Google Analytics.



Someone who blocks all cookies, however, won’t be tracked by Google Analytics since all the data is passed to the Google Analytics servers via the first-party cookies.



Someone who deletes their cookies will still be tracked, but they’ll be identified as a new visitor to the site and Google Analytics won’t be able to attribute their conversions to a prior referring campaign.



People delete cookies for many reasons, one of which is to prevent personal data from being captured or reported. But, note that Google Analytics does not report on personally identifiable information. You’ll learn more about cookies as they relate to Google Analytics in a later module.



A much less common scenario is that a visitor to your site has disabled JavaScript on his or her browser. A visitor who disables JavaScript won’t be tracked since the Google Analytics Tracking Code cannot be executed.



Cached pages are saved on a visitor’s local machine and so they’re not served by the webserver. Google Analytics will still track visits to cached pages as long as the visitor is connected to the internet.



JavaScript errors occur when an element of a web page’s script contains an error or fails to execute correctly. If an error occurs before the Google Analytics Tracking Code is executed, the visit to the page won’t be tracked. This is because the error will prevent the remainder of the JavaScript on the page from running. Since we recommend that in most cases you place your Google Analytics Tracking Code at the bottom of the page, JavaScript errors are always a possible cause for data not appearing in your reports.



Google Analytics can track visits from a mobile device as long as the device is capable of executing JavaScript and storing cookies. You can see which devices have been used to access your site by looking at the Browsers report in the Visitor section.



In general, no reporting tool can ever be 100% accurate. You’ll get the most out of web analytics if you focus on trends. Knowing that 20% more visitors converted following a marketing campaign is more powerful than knowing that exactly 10 people visited your site today.



Data Confidentiality



All data collected by Google Analytics is anonymous, including where visitors comes from, how the visitors navigate through the site, and other actions they may perform.



No personally identifiable information is collected.



Google does not share Analytics data with any 3rd parties.



Furthermore, Google optimization, support, and sales staff may only access a client’s data with the client’s permission. You can give permission verbally, over email or through a support ticket that asks for help with a problem or asks a question about your data.



You may elect to share your Google Analytics data “with other Google products”, and Google will use the data to improve the products and services we provide you. Electing to share your data “Anonymously with Google and others” allows you to use benchmarking.



To provide benchmarking, Google removes all identifiable information about your website, then combines the data with hundreds of other anonymous sites in comparable industries and reports them in an aggregate form.



If you select “do not share my Google Analytics data”, you will not be able to use benchmarking and may not have access to specific ads-related features such as Conversion Optimizer.



Again, regardless of your Data Sharing selections, Google does not share Analytics data with any 3rd parties.



Initial Screen



Understanding the Google Analytics interface will help you find and analyze information more effectively.



When you first login to your Google Analytics account, you’ll see a screen similar to the one on the slide.



In this example, the user has access to three Google Analytics accounts.



Click on the name of the account you would like to access.



Analytics Settings



This takes you to the account-specific page where you manage the set-up and configuration of your account and profiles.



You can toggle to your other Analytics accounts using the drop-down menu at the top right of the page.



Each profile for the selected account is displayed under “Website Profiles”.



From this screen you can access reports for each profile.



You an also edit configuration settings, add filters, add or change user permissions, and add or remove profiles altogether.



Report Interface



Click the “View Reports” link for a profile, and you’ll be taken to the dashboard for that profile.



A sample dashboard is shown on the slide.



We’ve called out the user interface features that are available on all reports.



Your report navigation, scheduled email settings, Help links, data export options, and the calendar.



Note that there are several places to find help information. The Help link on the top right of the page takes you to the Google Analytics Help Center.



Also, on the left margin of the page, you’ll see a Help Resources box with links.





Dashboard



The dashboard is where you put all the summary information about your site that you want to see at a glance.



To add a report to the dashboard, just go to the report you want to add and then click Add to Dashboard.



On the dashboard itself, you can position the report summaries however you like and delete the ones you don’t need.



Report Structure



In the left hand navigation, you’ll see that your reports are organized into categories: Visitors, Traffic Sources, Content, Goals, and Ecommerce.



If you don’t have an ecommerce site or don’t have ecommerce reporting enabled, you won’t see the ecommerce section in your navigation.



To view reports, click on any of the categories and the reports available within that category will appear.



Some reports contain additional sub-reports, like the AdWords report under Traffic Sources.



Click the arrow to see the sub-reports.



Setting The Active Date Range



To change your date range, click the arrow next to the active date range displayed at the upper right of all reports.



You can then use the Calendar or the Timeline to select a new date range.



The “Calendar” tab allows you to select date ranges by clicking on the day and month within the calendar or you can type dates in the “Date Range” boxes.



The “Timeline” tab has a date slider that you can resize and move to cover any range of dates.



You can see your site’s traffic trends in the Timeline.



Setting A Comparison Date Range



You can select a date range to compare to the current selected date range.



When using the Timeline to set a comparison date range, you’ll see two date sliders instead of just one.



You can use a comparison date range to see how your site is performing month over month, year over year or even from one day to another.



The date range and comparison date ranges you select will apply to all your reports and graphs.



Graphic By Day, Week And Month



Most reports include an over-time graph at the top. You can make this graph display data by day, week, or month.



Multi-Line Graphs



You can also compare two metrics on the same graph to see how they are correlated.



Click the arrow in the top left of the graph.



Then, click the Compare Two Metrics link and select which two metrics you want to compare.



In this example, we’re graphing visitors versus average time on site.



Graph Roll-Overs



You can roll your mouse over the graph and see actual numbers.



Exporting Report Data



You can export data from any report. There are four formats: PDF, XML, CSV and tab-separated.



Simply click on the Export button at the top of any report page and select the format you want.



Email Reports



Next to the Export button, you’ll see an Email button.



Click it and you’ll see a screen with two tabs: Send Now, and Schedule.



You can schedule reports to be delivered daily, weekly, monthly or quarterly.



You also have the option to select what format to send them in, such as PDF or CSV.



The email scheduling feature provides an easy way to automatically distribute specific report data to the people who need it.





Curriculum Links



The Overview reports in each section contain a set of Curriculum links. You can use these links to quickly find information that you need.



In some cases, these links access reports that are not available from the left report navigation.



Title And Breadcrumbs



You can always see where you are in a report hierarchy by looking at the title and the breadcrumbs at the top of the report.



Look at the example on the slide.



From the title, you can see that you are in the Referring Link report and that you’re looking at traffic from the link blogger.com/home.



From the breadcrumbs, you can see that you are in the Referring Sites report hierarchy.



You can click on any of the breadcrumb links to go back to that report.





Narratives And Scorecards



Nearly every report contains a short narrative that summarizes the traffic that’s included in the report.



The scorecard below the narrative provides metric aggregates and averages for the traffic.



Each box in the scorecard contains a question mark button. Clicking it opens a small window that explains how the metric is calculated.





Report Tabs



Most reports provide tabs that show different sets of data.



The Site Usage tab shows metrics such as the number of pages viewed per visit, the average time on site, and the bounce rate.



The Goal Conversion tab shows the conversion rates for each of your goals.



If you’ve enabled ecommerce reporting on your Profile Settings page, you’ll also see an Ecommerce tab.



This tab shows metrics such as Ecommerce revenue, number of transactions, and average value.



The AdWords Campaigns reports have an additional tab called Clicks. This tab contains AdWords related metrics such as clicks, cost, revenue per click and ROI.



Quick Segmentation



You can segment table data in different ways using the Dimension pulldown menu.



So, for example, if you want to see the traffic in your keywords report broken out by City, you just select City from the pulldown menu.



Keyword Reports



In the Keywords and Search Engines reports, you have the option to analyze just paid, just non-paid traffic, or all search traffic.



Simply click on the links above the scorecard to make your selection.



Hourly Reporting



Some reports allow you to view results by hour.



On these reports, you can select the view you want by clicking on the clock button in the top right corner next to “Graph By”.





Report Views



There are five different Views available in most reports. The first icon organizes your report data into a table. This is the default view for many reports.



The second icon allows you to create a pie-chart based on any one of the metrics in the report.



The third icon shows a bar-graph based on any metric you select.



The fourth icon is the comparison bar graph view. It allows you to quickly see whether each entry in the table is performing above or below average.



The fifth icon allows you to instantly see a summary report with graphs for the traffic you’re analyzing.





Sorting Data



Columns within tables can be sorted in both ascending and descending order simply by clicking on the column heading.



The arrows next to the heading title indicate the order in which the results are listed.



A down arrow indicates descending order and an upward arrow indicates ascending order.





Expanding Numbers Of Results Desplayed



By default, all reports with tables display ten rows.



To display more than ten rows, go to the bottom of your report and click the dropdown menu arrow next to “Show rows”.



You can display up to 500 rows per page.



Find Box



You can use the Find box at the bottom left of your reports to narrow or refine your results.



For example, if you are looking at the All Traffic Sources report and you want to only see traffic from the Google domain, you can type in Google and select “containing”.



Or, to exclude all traffic from the Google domain, you would select “excluding”.





Contextual Help Resources



You can get information about any report you’re looking at by clicking one of the Help Resources.



About this Report offers a brief description of the report.



Conversion University provides insight into how you might use and interpret the data.



Common Questions links to Help Center articles that are related to the report.



Create Context For Your Data



When analyzing your traffic, avoid focusing on just a single metric. This pageviews result by itself isn’t actionable because you don’t know what the number really means.



But, when you look at pageviews in the context of other metrics, you start to get clearer picture.



For example, look at the bounce rate. Half of the time that people entered the site through this page, they left the site without looking at any other pages. This page is very important. By comparing the pageviews to the site average, we can see that this page accounts for over 28% of all the pageviews.



How has the performance of this page changed over time?



This page is receiving 20% fewer visits than it did last week and people are spending 10% less time on it. And last week, the bounce rate was only 24% — now it’s double that number.



So, putting data into context can help us ask the right questions and decide on a course of action.



Let’s look at another example.



Creating Context With Visualizations



Here we are looking at the Content by Title report.



We’re using the Compare to Site Average visualization to see which pages have significantly higher bounce rates than the site average.



The bounce rate for the first title is nearly 20% higher than the site average. The red bar shows that it’s performing worse than the site average.



Looking For Trends



Analyzing trends is another useful way to bring context into your analysis.



The graph on the slide shows us that pageviews peaked in May. Did visits increase or did each visitor look at more pages?





Investigating Changes In Trends



Using the Graph Mode to compare Visits and Pageviews, we see that Visits and Pageviews have increased proportionally.



Data Driven Decision Making



Now let’s identify which traffic sources led to the increase in traffic and revenue. We do this by looking at the All Traffic Sources report and clicking on the Ecommerce tab.



Comparing two days of traffic, we find that — although several sources sent an increasing number of visitors to the site — only Google organic and Google referral had a significant impact on revenue.



Therefore, we know that although other campaigns increased overall traffic, they did not bring in purchasers.



This kind of information can help you decide where to focus your promotion and site content resources.



Pageview



In Google Analytics, a pageview is counted every time a page on your website loads.



So, for example, if someone comes to your site and views page A, then page B, then Page A again, and then leaves your site — the total pageviews for the visit is 3.





Visit



A visit — or session — is a period of interaction between a web browser and a website. Closing the browser or staying inactive for more than 30 minutes ends the visit.



For example, let’s say that a visitor is browsing the Google Store, a site that uses Google Analytics. He gets to the second page, and then gets a phone call. He talks on the phone for 31 minutes, during which he does not click anywhere else on the site.



After his call, he continues where he left off. Google Analytics will count this as a second visit, or a new session.



Note that throughout these modules, the words “visit” and “session” may be used interchangeably.



Visitor



A visitor is uniquely identified by a Google Analytics visitor cookie which assigns a random visitor ID to the user, and combines it with the timestamp of the visitor’s first visit.



The combination of the random visitor ID and the timestamp establish a Unique ID for that visitor.



You’ll learn more about the visitor cookie in a subsequent module.



Pageviews, Visits, And Visitors – The Basics



Generally, the Visitors metric will be smaller than the Visits metric which in turn will be smaller than the Pageviews metric.



For example, 1 visitor could visit a site 2 times and generate a total of 5 pageviews.

Pageviews Vs. Unique Pageviews



A pageview is defined as a view of a page that is tracked by the Google Analytics Tracking Code.



If a visitor hits reload after reaching the page, this will be counted as an additional pageview.



If a user navigates to a different page and then returns to the original page, an additional pageview will also be recorded.



A unique pageview represents the number of visits during which that page was viewed–whether one or more times. In other words, if a visitor views page A three times during one visit, Google Analytics will count this as three pageviews and one unique pageview.





“Absolute Unique” Vs. “New vs. Returning”



The “Absolute Unique Visitors” report counts each visitor during your selected date range only once. So, if visitor A comes to your site 5 times during the selected date range and visitor B comes to your site just once, you will have 2 Absolute Unique Visitors. Remember, a visitor is uniquely identified by a Google Analytics visitor cookie.



The “New vs. Returning” report classifies each visit as coming from either a new visitor or a returning visitor. So when someone visits your site for the first time, the visit is categorized as “Visit from a new visitor.” If the person has browsed your website before, the visit is categorized as “Visit from a returning visitor.”



A high number of new visits suggests that you are successful at driving traffic to your site while a high number of return visits suggests that the site content is engaging enough for visitors to come back.



You can look at the Recency report to see how recently visitors have visited. You can look at the Loyalty report to see how frequently they return. Both the Recency and Loyalty reports are under Visitor Loyalty in the Visitors section.





Pageviews, Visits, And Visitors In Your report



The Pageviews metric can be found in the Visitors Overview and in the Content section reports. Most of the other reports show Pages Viewed per Visit instead of Pageviews.



Unique Pageviews is only found in the Content section.



Almost all of the reports show Visits.



The Visitors metric — in other words the number of visitors who came to your site — is found in the Visitors section.



Time On Page



To calculate Time on Page, Google Analytics compares the timestamps of the visited pages.



For example, in the slide, the visitor saw page A, then page B, and then left the site.



The Time on Page for page A is calculated by subtracting the page A timestamp from the page B timestamp.



So, the Time on Page for page A is 1 minute and 15 seconds.



In order for this calculation to take place, the Google Analytics Tracking Code must be executed on both pages.



The Time on Page for page B is 0 seconds, because there is no subsequent timestamp that Google Analytics can use to calculate the actual Time on Page.





Time On Site



Now, suppose the visitor continued on to a third page before exiting.



The second page now has a Time on Page of 1 minute 10 seconds.



The Time on Site is now calculated as 2 minutes and 25 seconds.





“Avg. Time On Page” VS “Avg. Time On Site”



For Average Time on Page, bounces are excluded from the calculation. In other words, any Time on Page of 0 is excluded from the calculation.



For Average Time on Site, bounces remain a part of the calculation.



To calculate Average Time on Site, Google Analytics divides the total time for all visits by the number of visits.



Flash Based Sites



Some sites make extensive use of Flash or other interactive technologies.



Often, these kinds of sites don’t load new pages frequently and all the user interaction takes place on a single page.



As a result, it’s common for sites like this to have high bounce rates and low average times on site.



If you have such a site, you may wish to set up your tracking so that virtual pageviews or events are generated as the user performs various activities.



You can learn how to do this in the module on Event Tracking and Virtual Pageviews.



“Length Of Visit” VS “Avg. Time On Site”



The Length of Visit report categorizes visits according to the amount of time spent on the site during the visit.



The graph allows you to visualize the entire distribution of visits instead of simply the ‘Average Time on Site’ across all visits.



You can see whether a few visits are skewing your ‘Average Time on Site’ upward or downward.



The Length of Visit report can be found under Visitor Loyalty in the Visitors section.



Traffic Sources Reports



The reports in the Traffic Sources section show you where your traffic is coming from on the internet.



You can compare your traffic sources against each other to find out which sources send you the highest quality traffic.



More on Next Post...

Fresh new look for Google Calendar.

A small group of engineers in Google was putting the finishing touches on a calendar application. A few of us started using it, and I remember thinking, "Wow! It's so fresh and shiny and new!"



But over time the shiny new Calendar started to feel a little bit old, a little out of step with other Google Apps. So we rolled up our sleeves and we tweaked the layout, we twiddled the colors and we tuned the text...and this week we're pleased to show off a fresh new look for Google Calendar.

Tuesday, 23 February 2010

Official Gmail Blog: 5 more Buzz tips: post by email, follow the Buzz team, and more

Monday, February 22, 2010 11:23 AM
Posted by Brian Stoler, Tech Lead, Google Buzz

1. Post by email. You can post buzz by emailing buzz@gmail.com — super handy for posting photos you take on your phone. Photos that you attach to your email will appear along with the subject line of your message. You can choose who can see posts you email into Buzz from the connected sites menu (click "Buzz," then "Connected Sites").



2. Prevent your boring chat status messages from being posted to Buzz. By default, your chat status messages are posted to Buzz and shared with your chat contacts. Don't want a boring message like "be right back" to turn into a Buzz post? Just put parentheses around it. If you don't want any of your chat status messages to get posted, you can always disconnect chat from the connected sites menu.



3. Look for the yellow line to see what's new. Can't figure out what's new on the Buzz tab? Posts and comments new since your last visit have a light yellow line along the left hand edge (if you're using a different theme the color may vary).



4. Link to a post. Each Buzz post has a permalink, so you can link to it. Click the down-arrow in the upper right-hand corner of a post, and select "Link to this post." Of course, you'lll only be able to see the posts you have access to.



5. Follow the Buzz team in Google Buzz. Visit buzz.google.com/googlebuzz and click "Follow Google Buzz" to get updates about what we're working on and send us your feedback.


Permalink
Buzz tips: post by email, follow the Buzz team, and more