When thinking about improving a website’s search engine optimization, people so often think about linking out, so that they can build their website’s reputation. However, internal linking is extremely important and is a great way to improve your search engine optimization as well. Whenever you add new content to your website, whether it’s in the form of a blog post or a new page, it’s important to promote that content within your website, so that people know additions have been made. Here are five tips, so that you can better your website’s internal linking, and improve your search engine optimization as a result. Think About Your Keywords When you start thinking about your keywords, it’s important to use alternate keywords for the anchor text. If you use internal links from webpages that have a higher linking capability, then you can improve the ratings of the new pages, since your webpages are helping each other out. Keep in mind though, the more competitive the keyword, the harder
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