What is Anchor Text?

Anchor Text is the clickable part of the text that links to your website.For example you will regularly see on the web pages  that "click on this" , "for more details click on this link","please click on this link" like that.
Anchor texts is more important factors in SEO just because of one click can get make your traffic and more user on your site.When Google crawling its gives priority to that clickable links on the search engine result page(SERP). While it is important to put your targeted keyword  or key-phrases in anchor text,we must also use variations of key-phrases to ensure a natural feel to the links.    

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