Showing posts from May, 2010

Google Analytics Individual Qualification Test Notes

These notes were extracted from the Google’s Conversion University test preparation presentation (where possible), and are not my property.

           Introduction to Google Analytics

Google Analytics is a free, web analytics tool that is hosted by Google.

Google Analytics shows you how visitors actually find and use your site, so you’ll be able to

• make informed site design and content decisions

• improve your site to convert more visitors into customers

• track the performance of your keywords, banner ads, and other marketing campaigns.

• and track metrics such as revenue, average order value, and ecommerce conversion rates.


Google Analytics has been designed to meet the needs of novice users as well as web analytics experts.

Some of the features include:

• Map Overlay which can help you understand how to best target campaigns by geographic region

• AdWords Integration which makes it easy to track AdWords campaigns and allows you to use Google Analytics from your AdWords interface

• I…

Fresh new look for Google Calendar.

A small group of engineers in Google was putting the finishing touches on a calendar application. A few of us started using it, and I remember thinking, "Wow! It's so fresh and shiny and new!"

But over time the shiny new Calendar started to feel a little bit old, a little out of step with other Google Apps. So we rolled up our sleeves and we tweaked the layout, we twiddled the colors and we tuned the text...and this week we're pleased to show off a fresh new look for Google Calendar.