How to select a SEO Service company or how to hire an SEO?
As a rule, people are predictable creatures. Ask a crowd of people to think of a vegetable, and 90% of folks will answer “carrot.” The same is true for when asked about a popular tool (the majority of us, of course, say “hammer.”) This is known as the Prototype Theory, or a “mode of graded categorization in cognitive science, where some members of a category are more central than others,” according to Wikipedia. What this means to your SEO strategies is simple: understand how people think, and then design and execute sites and content with your audience in mind. If you do this successfully, your customers will be like moths to a flame. Why SEO Efforts Often Fall Short Many companies approach the business of search engine rankings by creating websites and marketing campaigns that appeal to what they want, not the customer they are catering to. They then resort to shock and awe when their efforts don’t produce tangible results. SEO is never ever about you, the company; it’s always about ...