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Showing posts with the label Technology

How To Get Your Website Across Smartphone Users in 2013

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First off, why would you even worry about Smartphone users? And weren't there plug-ins and stuff for all that? To answer the first question, there really is no reason to to worry about whether smartphone users browse your site or not. All you'll lose is about 73% of traffic from users between the ages of 18 and 44 who use their smartphones to browse. If your desired target audience does not fall into that age group, then, nope - you got nothing to worry about. If, on the other hand, you are like most other marketers or webmasters, you should be very, very worried.  As for the second question - plug-ins just don't cut it any more. Not if you want your site to appear the way you created it. Plug-ins render a mobile version of your site while you'd normally want it to appear the same across all devices and platforms because you optimized everything (presumably) on it for the most perfect browsing experience (and, therefore, possible sales).  Fortunately, the Web grows as a...

6 HTML Validation Tools To Minimize The Errors On Your Sites

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It is important to validate your blog's HTML code to ensure that is complies with the principles of the World Wide Web association. An authenticated HTML code makes it very easy to maintain your site. As well, it plays a huge role in reflecting the degree of your professionalism in the blogging industry. Besides that, it augments the compatibility of your site with future versions of HTML.  Here is a review of some top tools for HTML validation How to validate your site HTML Firefox Add On Firefox HTML validator is a small icon located on the status bar which validates the code as the page loads. The add-on was developed by W3C but has evolved over time in tandem with changing needs. The extension is embedded within Firefox and makes the validation on your machine without involving a third-party server. This is a superb option for those using FireFox.  Google Chrome Extensions Google Chrome HTML validator resides as an icon just adjacent to the address field. When it is auto-r...

Internet Marketing - Tool for new economy

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Tom: Hey Dick, check out my profile pic on this amazing social networking site. Dick: Yah, did you read my blog on profile pics. Wait, I will send you the link. Harry: Hey guys, I just booked three movie tickets on this amazing app. Every tom dick and harry today is surrounded by internet. So why not use it as a tool for marketing in the new economy, the e-commerce. The giants and even the small businessmen have started promoting their product on internet. In past who would have imagined that a whole shopping mall can be built on internet and sell the products just by marketing them effectively. Today in this ever changing scenario more and more people business persons are using internet as a tool to promote their products ranging from a book to I-pads. It’s the power of internet marketing that 2012 witnessed a business of 60,000 billion dollars. And 2013 is to witness even more. The reason behind this huge success is that the internet marketing is cost effective and reaches to majorit...

A Web Designer Should Know SEO Techniques

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A web designer’s primary job is making things look great. Bring the beauty, let someone else deal with the code. But if you are fortunate enough to have worked with someone who has both the designer and developer skill sets, you know what a striking difference it can make to the finished product. The ability to incorporate SEO concepts into the very design of the page is priceless. Since the days of hand-coded HTML sites, we generally have dealt with SEO by applying it on the back-end, once the site was aesthetically developed. However, with the advent of CMS solutions and other development platforms, we have the opportunity to make or break the SEO of a page at the template stage, and with the placement of every piece of content thereafter. The design of a site needs to incorporate the philosophy that SEO is the end-game of the project, not a bolt-on to be dealt with later. Consider the scenario where a CMS template is employed. Perhaps it’s a sleek design, it has customizations based...

Best iPad & Tablet Apps of 2013

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New apps are being developed every single day. It is almost impossible to keep track of what is available in the android and iOS markets. As the same apps are available for tablets and smaller devices, it is often difficult to know what applications will have the best resolution; features and work better on larger tablet surfaces. With some advice, it is easy to make the most of your gadget and get the best apps for you. As more people opt for smartphone, android and iOS devices, it is essential to take care of them with relevant gadget insurance and utilise them with the best apps on the market. Here are some of the best iPad and tablet apps of the year. Solar Walk Solar Walk is an impressive app that shows off the amazing visual capabilities of the iPad. It boasts a beautiful 3D model of our solar system and when used with Retina display, it really is a pleasure to the eye. It is the first app in the app store that supports 3D TV. Even when zoomed out, detail on the planets is visib...

Top 10 Dictation Apps for Your iPhone

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The good thing with new mobile devices today, like iPhones, is that you can use amazing applications with them that will make life very convenient for you. One particular area that can be made much easier is taking dictations and transcribing them into text. There will always be a need to take important notes to prevent forgetting vital information that is related to your job or assignment, whether at school or at work. Taking notes manually is difficult because there is a chance to miss important parts of the lecture or interview. Now, with the help of software applications for iPhones, you can use your device to record important audios, which gives you the option to transcribe them later on your own or with the help of  dictation companies . If you are planning to download an application, you can choose from the following top ten dictation applications. 1. Dragon Dictation This is a voice recognition application, which means that whatever you dictate will be automatically convert...

More digital impact on your business makes more of online marketing

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Introduction Online Press Releases and Social Media Marketing combined are abundantly capable of increasing your revenue and engagement. Please allow me to go through some tips in a strategic planning takeaway for you to utilize at a later date. Here I’d like to assist and help implement your ideal strategy using user-generated content. This includes monitoring positive and negative brand perception through tools such as Facebook, Twitter and G+, as well as increasing brand engagement all-round. Working at The Genuine Gemstone Company, I experience the online marketing tools and channels for PR as part of our online strategy. My tips here will improve your brand placement online, even without necessarily over stretching the budget.  Online marketing takeaway Press Releases Online press releasing activities include influencing media, communities and online specific audiences; you need to be making a sound through online channels.  You can achieve this via social networks, news ...

Common SEO Mistakes to Avoid

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If you run a business and have a website, chance are good you’ve been introduced to three powerful but often misunderstood letters: SEO.  It’s no longer good enough to simply have a web presence, now that web presence must be easy to locate through a search engine.  With only 6% of Google searches making it past the first page- and about 1/3 not making it past the first result- poor SEO could have a tremendous negative effect on your business.  Here are some common mistakes to avoid in your efforts to raise your ranking: Keeping it too simple with keywords: Do your research!  Don’t assume you know the best keywords to use, or how to use them.  You could end up missing opportunities to integrate search friendly terms into your website.  Think synonyms and words with similar meanings that could be substitutes for each other in a search term. Picture and photo, for example, or optometrist and eye doctor.  You should also try to get inside the mind of pot...

What should be the Post-Penguin 2.0 Digital Marketing Practices?

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Many of the most popular SEO practices a few years ago are now cursed and considered foolish because they will either get you penalized or the costs far outweigh the benefits. While the Penguin update has certainly changed many things about online marketing, you can still gain exposure by abiding by Google’s rules. Not Just Content First of all, content isn’t the only thing that you need to worry about. All of the major search engines are checking your website's loading speed. A website that loads very slowly takes away from the user experience. Many studies show that if your website just takes a tenth of a second longer to load than similar websites, then your sales will drop by one percent. Not only that, but the search engines penalize slow websites because people don’t like them. If you want to do some serious marketing, then ensure that you choose a fast Web host. Organic Linkbait Before Penguin, many marketers would use automated programs to build hundreds of links. These aut...

How To Connect Your Network to the Cloud

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1. The Cloud welcomes you! The new storage utility is simple, fast and welcoming. Enter into an enlightened path of digitally managing your work loads and times. You will find with cloud computing that there’s an endless trail for building up your data and your network. Users may access data as and when they there are needed to see it.  You’ve probably seen more domesticated services including iCloud and Drop Box incorporate cloud-ware applications to users. They have easy to deploy and simple attitudes, enabling cloud share between you and your devices. Share from desktops, phones, tablets, between yourself and friends, family or businesses. 2. What’s for me to expect? With differencing levels of services, from basic file sharing to more advanced platforms with apps, to infrastructure such as data servers and firewalls, there’s a plethora of cloud software offerings to think of. Over time cloud computing will simplify existing systems, as people are more widely accepting of the in...

Importance of PPC campaigns in Digital Marketing or SEO

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As with anything in life, it pays to have a mix of things in order to ensure balance. The same is true of marketing, and including PPC  (Pay per Click), as part of a balanced plan of digital marketing can add to the overall efficacy of your promotional strategy. Research has shown that companies from start-ups through to multi-national global enterprises invest a considerable proportion of their online marketing budgets in PPC. So what’s all the fuss about? What is PPC? PPC is a way in which advertisers pay to bring their products to the attention of people who may be interested in them. Choosing keywords that are relevant to the product, marketers develop adverts specifically tailored to the individuals searching for that keyword that will hopefully find their way to the eyes of people who are interested in the product.  Get the clicks and convert them to sales There are two ways in which advertisers can pay for the clicks their adverts receive. Most content websites – that i...

Benefits of Responsive Web Design for Digital Marketing

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In web design, we call a website "responsive" if it adapts itself to the viewers’ screen as it changes. The changes can be on a computer or laptop screen, like when you maximize your browser window or when you reduce it to a smaller size to see something else; but it might be more known among portable devices like smartphones and tablets, which are very varied in sizes. Having a website working with a responsive design is very useful for the user experience, and it gives you a few benefits with regard to your visitors. There are two main benefits in using responsive design in a site. First benefit: Only one website to maintain Before responsive design was out, companies used to create two separate versions of their sites. Besides maintaining and updating a desktop version of the site, they had to create a separate mobile-friendly version as well. The use of m. subdomains became as common as the use of scripts to detect where a visitor was coming from to launch correct version...

Businesses should consider responsive web design for better digital marketing

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We have become switching consumers and I'm not talking here about our switching behaviour for best deals and costs but about our internet browsing behaviour. Think about your average day and how many times you may switch between the devises you use to browse the net.  In the morning waiting for the train you may browse on your mobile, at work you use a desktop, you get home and you may turn to a tablet. We are constantly switching between the devises we use and it is now more important than ever that websites work seamlessly across all these mediums for optimal user experience. Mobile sales have already overtaken desktop sales and by 2014 it is predicted that mobile internet usage will quickly overtake desktop internet usage. If your website doesn't look or operate well on a mobile it really is time to review it. If you invest in Digital Marking such as Search Engine Optimisation (SEO) and PPC, mobile friendly website is essential. Whether you choose to create individual websit...