Monday, 29 April 2013

Benefits of Responsive Web Design for Digital Marketing

In web design, we call a website "responsive" if it adapts itself to the viewers’ screen as it changes. The changes can be on a computer or laptop screen, like when you maximize your browser window or when you reduce it to a smaller size to see something else; but it might be more known among portable devices like smartphones and tablets, which are very varied in sizes. Having a website working with a responsive design is very useful for the user experience, and it gives you a few benefits with regard to your visitors.

There are two main benefits in using responsive design in a site.

First benefit: Only one website to maintain

Before responsive design was out, companies used to create two separate versions of their sites. Besides maintaining and updating a desktop version of the site, they had to create a separate mobile-friendly version as well. The use of m. subdomains became as common as the use of scripts to detect where a visitor was coming from to launch correct version. It meant double work, double updates and double bug-fixing too when things went bad.

Responsive design eliminates this need, making one version of the website suitable for one and for all.

Second benefit: Increased perception of quality from visitors

Let's be honest here: if your site is not 100% flawless when people surf it, they will never think there is a problem with their Internet browsers. What they will always think is that you have a bad site. Responsive design lets you manage how a site will look in smartphones, tablets, windowed screens and maximized screens; and it will let you determine how the display will adapt if the visitor intentionally changes anything. This adaptability will always speak well about you, and make people think you have an amazing website. It is a great second reason to use responsive design for your website.

Third benefit: A slight increase in performance

As responsive design can be worked in one single file, you reduce the number of HTTP requests your visitor's browser needs to send to the server. This improves your website's loading time, one of the few factors Google has admitted counts for rankings and SEO.

How to start with responsive design

Starting with responsive design is not very difficult, fortunately. There is only one "technology" to master, and it is the use of Cascading Style Sheets (CSS). Besides this, you need to read a little about a new meta tag, meta viewport, and media queries, which are specific CSS definitions that work differently according to the screen size users have. If you can read enough about this topic, then you may be able to create one 100% responsive CSS file with instructions for everybody, from desktop to smartphones users, and even for those who want to print your articles if you want.

About the author

Jorge Aguayo is a writer, a web designer and team member of Search Engine Optimization at InTechCenter. For more information about responsive web design, you can leave a comment, or contact Jorge Aguayo through this link

Saturday, 27 April 2013

Concept of Forum Signature Linking

Much of what is mentioned above applies to link building from forums. Forums are similar to blog but instead of a conversation being started by the blog owner.,anyone can start a conversation (a thread )  and people can post comments on the thread. When registering on a forum  website link by clicking on "edit profile" option after logging in. This will provide a back link to user's website (profile link) .Forums are creating a user friendly atmosphere for all users.The sole purpose of forum signature is to advertise user resource, so you can create the backlink with optimized anchor text within the signature..

Thursday, 25 April 2013

What is Anchor Text?

Anchor Text is the clickable part of the text that links to your website.For example you will regularly see on the web pages  that "click on this" , "for more details click on this link","please click on this link" like that.
Anchor texts is more important factors in SEO just because of one click can get make your traffic and more user on your site.When Google crawling its gives priority to that clickable links on the search engine result page(SERP). While it is important to put your targeted keyword  or key-phrases in anchor text,we must also use variations of key-phrases to ensure a natural feel to the links.    

Businesses should consider responsive web design for better digital marketing

We have become switching consumers and I'm not talking here about our switching behaviour for best deals and costs but about our internet browsing behaviour. Think about your average day and how many times you may switch between the devises you use to browse the net.  In the morning waiting for the train you may browse on your mobile, at work you use a desktop, you get home and you may turn to a tablet. We are constantly switching between the devises we use and it is now more important than ever that websites work seamlessly across all these mediums for optimal user experience.

Mobile sales have already overtaken desktop sales and by 2014 it is predicted that mobile internet usage will quickly overtake desktop internet usage. If your website doesn't look or operate well on a mobile it really is time to review it. If you invest in Digital Marking such as Search Engine Optimisation (SEO) and PPC, mobile friendly website is essential.

Whether you choose to create individual websites for each devise or to opt for a responsive website has caused considerable industry debate. We are increasingly asked by our customers for advice about their new or existing websites. Should they re-develop the site to be responsive?  Should they keep their existing desktop version and create a new version specifically for mobile?

Making a website work effectively for mobile devises, whilst it might look like a simple job of shrinking everything down to make it smaller is actually not that easy and not quite as straightforward. For a site to be responsive it is about creating a site architecture that delivers a customised user experience across those devises. It involves flexible layouts with elements that adapt to differing sizes and features to fit screens, devises and browsers. For example on a desktop a website may display a large graphic element featuring a companies services, but on a mobile devise this simply would not work so those services may have to be presented differently or utilising a different scroll function.

Last year Google ran a study on smartphone users and the results showed just how important it is to ensure your website is responsive. 

75% of people questioned said they prefer a mobile friendly website 61% said that if they were unable to find what they were looking for would turn to an alternate website and 67% said that they are more likely to buy from a website that works well on a mobile devise.

Delivering a quality and seamless user experience across multiple devises should now be a key consideration for businesses and if just starting to develop a new website of your own this is one of the things that absolutely should be thought about. It's no good just looking at the website on your computer screen using your preferred browser, cross check how the site looks and performs on all devises, screen sizes and browsers. What may work well on a desktop in FireFox may not work on a tablet using Chrome.

There are various advantages for having a responsive website over multiple versions of your site for improved digital marketing results. For SEO one dynamic site is preferred by search engines and is now seen as best practice. Any back links generated to your site will lead to a single recognisable source enhancing your one sites authority, user experience and recognition. Responsive websites mean that navigations, scrolls and flow all work seamlessly whatever devise your customers are using to view your site.  Maintaining one site also eliminates the need to update graphics and content across multiple websites. For example when special offers go live, graphics and prices can be updated once rather than three for four times.

If your digital marketing also focuses on social media develop a responsive website improves your customer engagement and means they are more likely to share your content, improving your social media interactions. When sharing your website link on their various social networks, their own followers can go directly to your website regardless of the device that they are using. This is very important, especially since social networks are often accessed on mobile devices.

For any customers currently in the process of starting a business or about to embark on a website project thinking cross devise and browser efficiency should defiantly be part of your design brief.  Consider carefully where your customers will access your products and services and make sure your site creates a good user experience however they may be viewing.

This article was written by Sarah Stott. Sarah has worked within the domain name and registration industry for the last 5 years and currently works at (

About Link juice Concept

In SEO algorithm, the word  “link juice” refers to the strength  of incoming  links (or “inbound”) in terms of Search Engines.
Actually, back links are considered by indexing bots as quite an important element to define the ranking of a website in SERPs (Search Engines Result Pages):
Also note that the transferable page rank is diluted by the amount of the links on that page.If a page has a  several hundred links "link juice" transferred to the sites linked to its negligible-the is to receive links from high PR web pages with few other outbound links . 
Let’s also note that this juice will be all the more “concentrated” as the website from which it comes has the fewer outgoing links – (thereby juice is “diluted” when the website links to too many other pages).

What Is Page Rank?

The co-founder of Google "Larry Page" created an algorithm which assign a value between 0 and 10 for every web-pages on the internet. The page Rank value is measure of the importance/ quality of web pages. for example is 10/10 whereas all newly website will begin as  unmarked not 0. Page Rank is very important from an SEO perspective because it gives us all an indication as to how much equity a website has built up, based on domain age, high-quality inbound links, traffic volume and quality, etc. If you’d like to see how well your website is doing online, check out your Google Page Rank (keep in mind that a rank of 3 to 5 is average…anything above that is very hard to achieve).

How To Optimize For Facebook Graph Search

The newest Facebook tool promises to help users find just about anything on Facebook in a distinctive way. Graph search has the potential of being informative and is valuable to both individual users and businesses. There are ways you can optimize your Facebook page so that other users can discover you or your business more if you choose of course.

1. Include things you would like others to discover in your profile

If you are entrepreneur and would like to be discovered by people of a certain geographical area, make sure to update your profile to read your current hometown and mention that you are an entrepreneur in the work and education section, preferably. The graph search will let users query entrepreneurs in your location to find new people to connect with.

2. Make sure your page is complete and up to date

Users who have complete profiles are more likely to be discovered than those who haven't, according to facebook. Ensure therefore that you fill all the relevant information, keep your profile up to date, and regularly maintained.

3. Share valuable content

Modern search algorithms deliver only fresh and engaging content. To ensure you page is put out there for others to view it, ensure your content will be helpful and up to date. People like viewing content that will help them and that is correct. 

4. It's all about location

Whether your profile is for a business or for individual use, updating your address and location will help users find you if their search is location specific. For a local business, ensuring that you set up the page a local page will help users discover you if they are searching for services in your specific location. In the local page, ensure you add your address, hours of business and phone number to help people find you more easily

5. Increase your fan base

The facebook graph search has a great functionality that helps users find others who share the same interests. As such, it's possible to find places or things that your target fans like. You need fans for your page, and not just any fans, but relevant ones, who are fans within your region and with the same interests. Buying fans is not such a good idea as they will just like your page to get paid and may not be interested in your product.

The best way to get more fans is adding a like box on your page or on your website and encouraging users to like your page. Another alternative would be Facebook advertising, if you have many fans advertise your page on your fans or friends profiles. Create sponsored stories that will make friends of your fans to like your page also. If you don't have a lot of fans yet, use the general advertising option to target users who are demographic and interest specific to discover and view your page.

6. Encourage users to tag and like your photos

Actions on your profile are proof that users really like your brand. The more fans post and share photos using check-in or tag the better. If your business doesn't lend itself to check ins or photos, get creative ways to encourage this. Also, encourage employers to post photos that are relevant and share with others. If users are searching for photos of their friends, they might see a photo of their friend tagged on your page. Users can also filter to search for photos by the pages they like. All of this helps keep your profile busy and if you are a business owner, people are likely to be interested to know what you offer that their friends like. The more interactions there are on your page, the more you will appear on graphic search and reach more users. 

7. Make it easy

Users don't proactively search for brands to like on facebook. Make sure you provide clear visible links to your page on your website, emails, blog, or wherever else you have content. Make sure that users can easily like your page without putting too much effort or time.

Once you have attracted the right users on your page, make sure to keep them engaged and offer up to date and relevant content to keep them interested.

Author Bio:
Jason Smith is an online manager for Hitches - trailers for sale. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

Monday, 22 April 2013

Five Effective Strategies to Attract More Site Visitors

We put up a website because we want to draw people’s attention to what we have to show the world. Either we want to market and promote a product or a service, or we simply want to raise awareness for a certain cause. Whatever it is, we all desire to have a lot more people visiting our site, being inactive and patiently wait for them to visit our site will not work. We need to have to be active and impose techniques that will drive people to our sites. Here are some effective and ethical strategies you may want to try.
  1. Social Media Sharing. This is actually pretty common and self-explanatory. But aside from sharing your own website content to your social media accounts like Facebook, Twitter, Pinterest, and many similar others, it is also wise to install a social media sharing button on your web pages. This way, all your site visitors who likes your content can easily share it to their friends and connections, thus, resulting to more visits from other people. The more social media sharing buttons you install to your website’s content pages, the ways there are to share your content, and the more people will get to see your content.
  2. Increased Number of Pillar Contents. Pillar contents are “in-depth, well-written content that will always be of interest to readers.” With these contents, you can rest assured that your site will go viral toward the targeted readers via person-to-person sharing. Coupled with social media sharing, this will surely direct a large number of traffic to your site.
  3. Noteworthy Press Releases Distribution. Submitting a press release for a noteworthy accomplishment or event is another good way to direct people to your website since your contact information (which includes your website) is given at the end of the press release. However, remember that you should not abuse this service, otherwise your distributed press releases will turn out to be nothing more than a spam content.
  4. Interactive Social Networking. This simply means that give helpful answers to questions you see on online forums or threads. You can visit a lot of site and pages that host these features. After giving your answer, give a link (preferably a shortened one) to the person who asked. The link should either be of your website or any content from your website that gives further explanation to the issue. Doing this will not only give your site good traffic but also credibility and reference to your site and your expertise.
  5. Content Sharing. Sharing informative contents about your field and industry or anything related to sites like Scribd and Slideshare will also direct people to your website to check what else you have to offer. This method not only gives you followers, but also increased brand awareness and credibility.
You can never discount the power of your website. So make the most of it! Our tips here have been tested and proven effective not only in spreading your website’s popularity, but also in establishing your business’ online presence and in maximizing your chances of boosting your sales and profit margin.

About the author – Manilyn Moreno works for Better Cater as the Online Marketing and Content Manager. Better Cater is a catering software company that aims to provide assistance to caterers in managing event financials and recipe costing. 

List of Fast and Instant Approval Directories Submission 2013

List of Fast and Instant Approval Directories Submission 2013

High PR Directory Submission Website

New Updated High PR Directory Submission Sites List 2013 the following :

          Web List                                                                                           

Know all about Google's latest update “Panda” and it impacts on web spam!!

If you are one of those individuals, who are highly dependent on SEO to drive potential traffic for generating business leads then there is some news heading your way. With the launch of Google update Panda the odds are stacked high and the impact is clear! This new Google’s algorithm  is imbued with major significant changes to render better website ranking on the basis of certain key factors.

Bringing Google’s update Panda into the picture, the search engine giant hopes to effectively catch those websites that spam their search results for the purpose of getting relatively better rankings on search engine results. Google has specifically indicated that with the help of this new algorithm, it can identify and penalize those websites that are seen to violate the publishing guidelines of Google. As a result, there are chances that many websites may get impacted and may witness a drastic fall in their individual rankings.

Some time back, we had seen the launch of Google Panda and its impact on websites ranking. Now with the introduction of Google update Panda, we are again likely to see considerable number of websites, rich in ads, feeble in quality and content, getting a major setback. With Panda being brought into effect, these feeble websites are now being replaced with websites that are rich in unique and meaningful content for visitors. So, what is it that needs to be done to escape the hit of Google update Panda and achieve good rankings on search engines like Google?

Google update Panda has made it loud and clear that web spam or search spam will just not work and so some of the prime activities that you may want to avoid are:

  • Stuffing of keywords within your website
  • Using low quality/thin pages
  • Doorway pages and sneaky redirects
  • Duplicating content on different pages
  • Similar content

What really you should do?

Develop and publish content that would draw the attention of readers
It all starts by developing content that is impaction and interesting rather than publishing any content targeted for search engines. Google update Panda will keep a track of this to ensure that your keywords are in a flow and that the content makes sense and arouses sense of interest. With stimulating content, you are sure to attract the attention of visitors in a natural way.

Ensure that the number of words in your web page is of a meaningful limit
With Google update Panda coming into action, multiple and concise pages of content may no longer be effective. In case you have been targeting 150-300 words of content it may be more effective to start submitting lengthy pages of content with a word count of 400 to 500 words. Google has now been seen to give credit to lengthy content pages as these may have more credibility and certainly have more chances of keeping readers engaged for a considerable amount of time.

Wednesday, 17 April 2013

How SEO Can Help Your Business Website

In 2013, your company most definitely utilizes the internet to gain exposure and imprint your brand on the public. Most of this visibility starts and finishes with powerhouse search engines like Google, Yahoo! and Bing. When someone wants a product or needs information, they usually fire up the internet and simply go to one of these search engines. Due to the seeming monopolization of the web by these search engines, business leaders try and mold their online strategy around the algorithms that these engines use to prioritize search results.

Modern business leaders usually understand that search engine optimization (SEO) benefits them, but don’t know specifics. This article is meant to explain the basics of why a business benefits from SEO, and why it matters.

1.   Direct access to consumer.

When someone sits down at their computer and types in a certain search query, their goal is to find a specific piece of information or product. SEO helps the search engines understand what you have to offer so that they can pair what you have with the user’s search. This is a huge reason to make sure your website is advanced SEO-wise. Just as businesses want to lure potential clients and partners to their store front or conference room, you want people to visit your website. SEO helps keep the door wide open so that you have direct access to the consumer.

Basic: You want to welcome the customer that wants to find you. SEO helps clear the water in between you and interested people across the web.

2.   Usability.

Quality SEO makes your website more user-friendly. The design of your website should cater to the search engines while simultaneously providing a unique experience to the end user. When the metadataof your site provides an accurate representation of your surface content, everyone has a better experience. Search engines do not consider images or other graphics when helping decipher a page, and it’s important that your site makes sense on all levels. What you want to rank for needs to be included in your metadata, along with your visible content and links.

If your metadata is all about basketball but you have images and articles about soccer, the process is being compromised and your web presence will be diminished. Quality SEO includes making your website user friendly for both the search engines and the end user on the internet. In the end, these major search engines have the goal of making the internet more user friendly. Your part in the system is making your page an accurate representation of what you offer.

Basic: Your website needs to be user-friendly from both a search engine and user perspective. You want all parties to find your site for the right reasons. That’s the point of SEO. Having content that matches your keywords is a good place to start.

3.   Keyword visibility.

SEO can help your page show up for the search queries you want it to show up for. If you want to have a web presence that helps your business, you need to know exactly what keywords you want to rank for. For instance, a cruise ship company out of Florida might want to rank for “Caribbean cruise” or “cheap Caribbean cruise”. If you were running this website, you would want to have these keywords within your content and also as the anchor text of any backlinks involving your company on the web.
 It’s very difficult to rank high for keywords and it’s nearly impossible to rank for a popular one like “Caribbean cruise” without an understanding of exactly what you want to rank for. Take a look at your product or service, and focus your attention on what you would search for if you were trying to find your own site. Build your SEO strategy around those keywords and you should be rewarded with traffic and business.

Basic: Keywords are directly related to the traffic that visits your website. When people search for terms in your niche, you want to rank for the particular words they type in. Having people search for your targeted keywords, and also ranking for them, can spark a huge flow of traffic to your website and push your business over the edge.

SEO benefits your business by making your webpage more accurate. Search engine rankings are meant to make web navigation more straight forward and simple. SEO is meant to help you, the webmaster, express your products or services more accurately for the benefit of those who are interested.

Clay Christeson loves peanut butter and the World Wide Web. When he’s not scouring the internet for the latest news he writes for Local Splasha company that provides local SEO services.

Tuesday, 16 April 2013

SEO Tips for Your Site and What You Can Do about It

A Short Overview on SEO

Search Engine Optimization or SEO as it is widely known is a way to increase the number of visitors to a website by making its rank higher in search results and employing the right keywords on the sites content.

In a general and basic sense, SEO involves:

  • Bringing in prospects towards your site
  • Leading clients/customers to a detailed or step by step process of completing a transaction i.e. site navigation tools
  • Designing websites properly and attractively to entice customers/clients
  • Addressing some concerns that could be a contributing factor in customer satisfaction level
Search engine optimization strategies are substantial for websites that target good ranking. Online advertising agencies should have know-how on this to attain efficiency. By having a top ranking site, a company may benefit from the elevated traffic making their sites the top click of customers or clients searching for a service or information.
These are the things you should be asking yourself to guide you in your SEO quest:

  • Do you plan on doing your product or service’s advertising/marketing by yourself?
  • Do you plan to do it in a conventional or traditional manner? Online/offline? How?
When you have decided to do it online, then:

  • Plan. Think about the product/service you want to sell.
  • Figure out who needs the product/service
  • See what the search engines can recommend you when you search for them
  • Make a website. Get a domain and host.
  • Don’t forget to build links.
  • Consider marketing with banners and ads.
  • Make press releases for strategic and authoritative marketing.
  • Employ associations and backlinks.
  • Participate in forums or blogging.
  • Email productions. (No spam as much as possible. So be careful!)
  • Test your methods and assess your progress.
  • Innovate when possible.
Take note though that good online search engine ranking is not the only objective you should have, increasing traffic and conversions should not be forgotten because they bring in the bread and butter of an online business.

Avoid search engine penalties. Online entrepreneurs realize the significance of getting top internet search engine ratings and thus they usually perform many SEO activities on their own sites. Improper implementation of SEO could possibly get your website penalized by search engines like Google.

To prevent a site from being punished, avoid having hidden texts or hidden links on your webpages, do not use excessive automated queries to search engines, and avoid keyword stuffing.

Use appropriate keywords. Having the correct keywords will permit you to drive specific site visitors to your website. Therefore, this task determines whether your SEO effort can improve your business results or not.


SEO tactics are ideal in promoting and making your site “popular” in the eyes of search engines and in the eyes of people searching for a particular keyword.

SEO is vital for online marketing and advertising. If the processes are being done correctly, it can help attract many visitors to your site, it can enhance the ranking and furthermore, it can prove to be successful for your business.

This is a guest post brought to you by Andrew Hiddleston, internet entrepreneur and business coach. Find out more online marketing strategies at his video news blog