Saturday, 31 August 2013

SEO for Content

Content is King. Therefore, it goes without saying that is the most important part of your website/Blog. Your website/Blog will features the content that you want the visitors to read or find, obviously that’s what your intention was in the first place. The content that you add to your site can be in the form of text, images, videos and or even audio files. Therefore, whether it is a website, a social networking site or a Blog, whatever appears visually on your pages is the content.

               It could be a fixed content, like in case of a corporate website, or user generated content. It could also be dynamic content, like in case of an online store. Anyhow, irrespective of the type of page, the content appearing on a page needs to be optimized because the search engine companies understand that the visual content is the one that is important and in order to present results that are relevant to your visitors the content needs to be analysed and evaluated for quality and relevance and page ranking needs to be done according. In this chapter, we will highlight the points that need to be addressed in order to optimize the content of your website /Blog for search engines.

               In the earlier chapter, it was mentioned that the content should be written for the visitors and not for the search engines. It is important to bring this point to your notice and to remind you of it once again. There is no point getting a visitors to your website and he/she not liking the content or the usability of your website. After all, it is the content of the page that is going to engage your visitors and hence it is imperative that the content is developed in a manner so as to engage the visitors and convert him into a follower. This will ensure repeated visits and maybe sales in case of a commercial website. In case of a Blog or forum the repeated visits ensure readership and participation in the activities of the respective site.

               Therefore, the first and most important rule is to write for people and not machines. Write as you would for any other media like a magazine or a newspaper. The writing rules remain the same. Good grammer, short crisp sentences and paragraphs, clarity of thought, flow of the content and relevance to the topic make an interesting read. Follow these guidelines and you are not likely to go wrong. Optimizing the content means tweaking and arranging your content in a manner so as to help the spiders come to the right conclusion, that is your content is relevant, is of a high quality and is appreciated by the readers. This should not be a very difficult thing to accomplish since it is humans who have made the search engines and the way they operate is very similar to how humans do. The only difference is that the process has been automated and works on a mathematical model. Due to this reason the process has been generalized and hence the requirement of optimization.

Sunday, 25 August 2013

Android 5.0 key Lime pie spotted in the wild

 With Google releasing an iteration of the Jellybean flavor Android 4.3 just last week, Google has been delaying the Launch date of Android 5.0 named Key Lime pie.
But this week compelling evidence was found when a user running test in the chromium bug tracker found the nexus 7 and nexus 4 running Android 5.0 (Key Lime Pie)

The ‘J’ in JDQ39 and the others stands for Jellybean while the ‘k’ in KRS368 and KRS36B is supposed to be Key Lime Pie.
Android 4.3 was too discovered in a similar fashion in April , so taking this in mind the new iteration of android will supposedly release somewhere in October or November. The same time when the nexus 10 is going to release this makes sense. As all the versions of android have lately been released with a nexus device.

Launch of BBM for Android and IOS may be close

Both manuals explain the use of following features:* Share pictures and messages* Broadcasting messages* add BBM contacts* track to-do* change BBM profiles and status* start Multiperson /group chat* create BBM groups* plan events* Chat with upto 30 persons at a time* Set sounds* Add emotions* Troubleshooting* View BBM profiles
Blackberry had announced BBM for cross platforms at BlackBerry World Live 2013 way back in May and is expected to release somewhere in September .

Note:- Soon after blackberry realized this it has pull-down the manuals.

Friday, 23 August 2013

How To Get Your Website Across Smartphone Users in 2013

First off, why would you even worry about Smartphone users? And weren't there plug-ins and stuff for all that? To answer the first question, there really is no reason to to worry about whether smartphone users browse your site or not. All you'll lose is about 73% of traffic from users between the ages of 18 and 44 who use their smartphones to browse. If your desired target audience does not fall into that age group, then, nope - you got nothing to worry about. If, on the other hand, you are like most other marketers or webmasters, you should be very, very worried. 

As for the second question - plug-ins just don't cut it any more. Not if you want your site to appear the way you created it. Plug-ins render a mobile version of your site while you'd normally want it to appear the same across all devices and platforms because you optimized everything (presumably) on it for the most perfect browsing experience (and, therefore, possible sales). 

Fortunately, the Web grows as a whole, and when there is a need, there is a way. There are ridiculously simple ways to make your website accessible to smartphone users in 2013. All you have to do is know about them - and the fact that you do actually need them.

1. Get a 'smart' hosting service provider

To begin with, you can find a host that will provide you a convert to mobile (read, smartphone) option as part of the hosting features. Godaddy is currently advertising such a feature, and it looks good. You have to design the site - which is no big deal since everything is DYI - but that takes time. Also, it will still be a 'mobile version' of your site, somewhat like what the plug-ins do. You cannot use this feature on sub-domains - which means, if you have a blog with your main site (as in, the blog will not be accessible by smartphones. Still, in spite of its limitations, this could be the beginning of a great idea that others will soon take up and improve upon.

2. Get yourself a Responsive Theme

This is by far the easiest. If you are on Wordpress, find a theme that is Responsive - and that means, your blog / site will display similarly across all platforms, including smartphones. The HTML in a responsive theme remains constant, and the CSS3 responds to the queries for site display by offering the most compatible rules for the device (and screen size) the query originated from. In plain English, that means your theme will have separate CSS rules for a smartphone and a computer. A single URL (as opposed to the usual redirection to the mobile site with its own URL) is generated no matter the device being used, and that makes it easy for Google to index your site. No wonder this is Google's preferred method of making a site mobile friendly.

3. Get your own apps

If you've browsed Facebook on your mobile phone, you have probably also installed an app to make the browsing simpler. The pages load faster, and your overall experience is enhanced. Apps make downloading a site on mobile devices a less complicated job, and everything, from ads to content is displayed effortlessly. You can design apps for your site too. If you have a huge audience base, it makes sense to create and app and let all your subscribers know where to download it from, as well as advertise on social networks and anywhere else you can think of. Otherwise, your loyal visitors might eventually get tired of your site because it refused to keep up with the changing times. 

How do you create an app? On your own, if you know how - or with a few clicks from sites like Conduit.Com. 

4. The 30 second solution

If you are in a hurry, head over to bMobilized.Com, type in your site URL, click the 'Mobilize' button and you are done. Okay, this takes a little more than 30 seconds, and the customization can require more than just one click, but you have to admit, this is one of the simplest methods available anywhere. This method works on redirection, as we mentioned earlier in passing. It takes only $9 per month to keep the site running with the bMobilized support team behind you. If you think you can manage on your own, you pay just $5 (still per month, of course). The best part is that you get a full featured 7 day trial. So go ahead and try it!

5. The elaborate solution

For an elaborate business solution that claims to deliver a mobile experience as seamless as that which an app can provide, head over to Mobify.Com and check out the features and pricing. $495 is the starting price per month, and it goes to a negotiable price per requirement in the Enterprise Class. Don't back off yet if such a big budget solution is not for you: Mobify has a free alternative for smaller sites where you can access all the core features (in a limited way) for no charge whatever. This is suitable for sites that have no more than 10,000 page views on mobile devices per month. All features are activated by the inclusion of a small tag in the existing site header. Simple, huh?

6. Promote

Don't just create a smartphone friendly site and be done with it - promote it with paid advertisements. Your ads will flash across as many devices as you choose, and since this is a relatively new concept, now would be the time to cash in on it.

7. Facebook it

That 73% user base we talked about right at the beginning? Well, in the same age group of 18-44, about 70% access Facebook from their mobile devices. These stats are from a survey conducted by Facebook, and we are talking about a test group of 75,000 owners of smartphones. The percentage may go down a little if we refer to worldwide studies, but the actual number of users shoots way up. What does that mean for you? It means you've got to get your site 'out there'. In addition to paid promotions, get active on social networks and let people know about your site. On social media, you'll find a ready and waiting audience with smartphones in hand, and what sense does it make to waste such an opportunity?

Apart from all this, you could create a strategy of promotion that would include super short videos (5 seconds sound good enough?) to consistently promote your mobile site. This is a very popular concept - has been, for a while now, and the more creative you are, the more popular you are likely to become in a very short while. Don't forget also to check the Net regularly for newer innovations in reaching out to the new generation of audience - everything is moving so fast these days that you sure can't afford to get left behind.

Author Bio:
Jason Smith is an online manager for Foley, Incorporated - Rent A Generator. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

Thursday, 22 August 2013

6 HTML Validation Tools To Minimize The Errors On Your Sites

It is important to validate your blog's HTML code to ensure that is complies with the principles of the World Wide Web association. An authenticated HTML code makes it very easy to maintain your site. As well, it plays a huge role in reflecting the degree of your professionalism in the blogging industry. Besides that, it augments the compatibility of your site with future versions of HTML. 

Here is a review of some top tools for HTML validation

How to validate your site HTML

Firefox Add On

Firefox HTML validator is a small icon located on the status bar which validates the code as the page loads. The add-on was developed by W3C but has evolved over time in tandem with changing needs. The extension is embedded within Firefox and makes the validation on your machine without involving a third-party server. This is a superb option for those using FireFox. 

Google Chrome Extensions

Google Chrome HTML validator resides as an icon just adjacent to the address field. When it is auto-run, it displays a green badge. Number 0 is an indication of no validation errors. A red badge with a count is an indication of validation errors. If you click on the icon, it'll pop-up a small window at the bottom of the browser displaying more information about the errors. It is available free of charge and is pretty easy to use.

WDG Validator

This is one of the quickest ways to check the syntactical correctness of your HTML. The best thing about it is that it supports enormous pool of character encoding. W3C is highly accurate and even though it does not include a lot of extras it does provide useful links where you can easily find and run those tools on your site. 

HTML Toolbox

This is a subscription service (available online) that you can use to check your site for any bad links and HTML coding errors. It'll also check from browser compatibility. You pay an annual subscription fee of $60 for a maximum of 100 pages. You pay more for any more pages exceeding this number. The best thing about it is that it is compatible with literary all the major browsers. 

CSE Lite

CSE Lite is a fast, easy and reliable way to validate and edit your HTML code. The validator allows you to view the errors in your code without having to search for corresponding line numbers. This one is quite nice an option for casual HTML authors. 

HTML Power Tools 

This is a comprehensive package of Windows applications that helps you to manage your website. The best thing about this tool is that it will validate your site even when you're offline. It also checks links, spelling as well as orphan files. You however have to pay for the entire kit which comprises: HTML Rulebase editor, PowerSpell, PowerAnalyzer, Image Scanner, PowerSearch, Metamanager, HTML to Text Convertor and Date Stampler. 

Don't hesitate to give your blog that much needed breathe of life. Conduct a HTML code validation check soon and avoid errors that could hamper your future opportunities.

Author Bio:
Jason Smith is an online manager for Victorpest - Electric Rat Trap. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

10 Simple ways to improve your SEO

If you are a business owner, or otherwise, an individual trying to promote a certain product or service, you’ll most likely already know about a service called SEO. At first, you may find this service a little complicated to grasp, it is after all a very complex system. The traffic gained from this system is however phenomenal.

With so many variables involved in the making of SEO services, it can sometimes be a little hard to understand the ins and outs of this system. However, regardless of this, there are several simple things you can do to boost your SEO and in turn, rank higher in today’s search engines.

SEO as an essential way to gain traffic

SEO is one of the easiest ways to reach consumers today; this is mainly down to technology in the 21st century. More and more consumers are choosing to use their smartphones and tablets to shop, and with so many expensive technologies on the market today, surfing the Internet is a widespread pastime!

All in all however, it comes down to the content you choose to share – if it isn’t interesting and it doesn’t grab the attention of those surfing the net, excelling in this field is quite simply impossible!

SEO is constantly changing and as such, it’s often improving, which makes it an asset to most companies and a great business tool. On average, Google supposedly makes more than 500 alterations to their search algorithm on an annual basis. This in actual fact means that they alter their algorithm on a daily basis. Despite this, there are always certain things that stay the same and such factors comprise of how you upload, manage and update the content you choose to broadcast online. Listed below are ten of the easiest rules to follow when it comes to SEO and following these rules will allow you to use this particular system in a successful manner. This is regardless of the service or product you wish to promote, and regardless of whether you’re in the business sector or the creative industry. In fact, SEO within the finance industry is extremely effective. Due to its competitive nature, international recruitment services benefit from this strategy hugely!

1. Conduct a full site on page SEO review/audit in order to determine the issues at stake.

2. You should always write content that is tailored to your target audience and not just to the search engines. Quality content is a must.

3. Using bold lettering, anchor text and html coding will help you to enhance your on-page content structure. Don’t also forget to use interlinking which can also benefit your SEO.

4. Use sites with higher page rankings as opposed to low quality link sites.

5. Use social bookmarking sites and add new content to these on a regular basis.

6. Use the likes of social sharing buttons on your site in order to promote content further.

7. Never duplicate content as this will put off users as opposed to draw them in. In order to keep the attention of existing consumers and attract new consumers, it’s important to keep content fresh and desirable.

8. In order to create successful content, use URLs that contain keywords and link these keywords to various sites and products that promote your own.

9. Add new content on a regular basis and at prime times when others are surfing the web.

10. Create effectual title tags and ones that encompass your target keywords.