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Many of the most popular SEO practices a few years ago are now cursed and considered foolish because they will either get you penalized or the costs far outweigh the benefits. While the Penguin update has certainly changed many things about online marketing, you can still gain exposure by abiding by Google’s rules. Not Just Content First of all, content isn’t the only thing that you need to worry about. All of the major search engines are checking your website's loading speed. A website that loads very slowly takes away from the user experience. Many studies show that if your website just takes a tenth of a second longer to load than similar websites, then your sales will drop by one percent. Not only that, but the search engines penalize slow websites because people don’t like them. If you want to do some serious marketing, then ensure that you choose a fast Web host. Organic Linkbait Before Penguin, many marketers would use automated programs to build hundreds of links. These aut...

We are very much concerned about the post penguin SEO process. According to my knowledge the ever lasting SEO formula is (INFORMATION - PROMOTION) = SEARCH ENGINE OPTIMIZATION. "What to do" points based on above mentioned formula. Number of anchor text utilization type must be changed by replacing the company, business or owner name. This is much applicable in good quality business directories, but it should be followed in different SEO practices. Value of an informative content will always remain on top. We've to stop writing content less than 400 words. Because when we compress a topic (based on keyword) in less word count it becomes direct promotional naturally.  Content must contain a presentation. Besides relevant images we've to furnish the content with proper statistics, graphs, flowcharts etc. A presentation (SlideShare) link from the content is a good option. Presentation must be very simple to make it understandable to target customers/visitors, not the SEO ...

Google made an update to their algorithm late February 2011 that has greatly affected many sites and caused a decrease in traffic. The update was called the “Panda” update (aka the “Farmer” update). Google normally does major updates to their algorithm once every 1-2 years. The Panda update is a major update. This is all in an effort for Google to produce the best search results and foil black hat SEO techniques. In general Google always has the searcher in mind and they change their algorithm so as to ensure black hat SEO techniques are not effecting the relevance and high quality of the results on their search engine. So how do you know if the Panda update effected your website? Quickly check your website analytics from January 2011 until today. Check if you see a sudden decrease in traffic from the end of February until now. Also check on Google Webmaster Tools what words you are currently ranking for and compare that to the keywords you were ranking for before. Who did the Panda up...