Thursday, 24 July 2008

Google's latest update the "Dewey" April 2008.

Well, you probably already know about the new Google update. While the last several updates don’t have a distinctive name, this past update which came roaring in during March and April wreaking havoc to all SEO’s deserves a name like a great storm- this one named “Dewey” after a code word used in Matt Cutt’s blog. Following is some of the information I have been able to collect on Dewey, hopefully giving SEO’s information that can be useful for their clients and websites.

The Dewey update has ruined many spammy sites.

1) Old sites that have bought paid links suddenly dropped down Google's index around the end of February, early March. This seems to be particularly affecting thin affiliate sites.

2) Cache data has been inaccurate and appallingly unrefreshed even though the index reports that new content and links are working. Which is probably due to the delay with which an update gets rolled out accross the multiple data centers.

3) New sites take an excruciatingly long time be indexed whereas up until late February/early March it was a fairly quick and painless process. We have seen clients crawler activity diminish. Googlebot seems slot to drop out the old URLs as well.

4) Site: queries don't match up with inurl: queries. There doesn't seem to be a tremendous amount of consistency in the number of results returned based on queries that should return the same number. Less relevant results have floated to the top of many queries because more relevant pages have either dropped out of the index or have been penalized for having most of their inbound links being reciprocal or paid.

Many directories have fallen off the map as well. I would recommend comparing your rankings in multiple data centers using the SEO chat tool. one more thing that domain name values are diminished the links pointing to them that use unbranded keywords are not therefore a domain like continues to have value because people will link to it using the unbranded keyword "cars".

Hope this update help you in understanding goolgle Algo.



Google Knol, the paid Wikipedia

Writers has now a good occasion to make profit. Google launched this week Google Knol, the user-generated encyclopedia similar to Wikipedia. And every author can earn money from his work, depending on the hits of his articles
Google official blog says that “Knols are authoritative articles about specific topics, written by people who know about those subjects.“, “The key principle behind Knol is authorship. Every knol will have an author (or group of authors) who put their name behind their content.”
The main principle of Knol is the “moderated collaboration”, meaning that the readers can suggest changes of a knol and the author will accept it or not. It’s the author’s option to include ads from the AdSense program, and to be paid this way.
It will become Google Knol a better authoritative source than Wikipedia? The fact that the articles will be owned by Google and paid through AdSense tells us that there will be a heaven for spammers (it seems that already Knol articles are better placed than Wikipedia in the Google search results). Also, comment links don’t have rel=nofollow, untill now, at least. It depends on how Google will manage it. On the other hands, the payment of the article will attract more and better authors than Wikipedia.
Anyway, unlike Wikipedia, where the articles are managed and valued by the community, in Google Knol the articles are managed by the authors and valued by the users.

For more information log on to Google official Blog.



Thursday, 17 July 2008

Google Adwords Update July 17th

Now keywords and placements can work together in your AdWords campaigns. Set placement bids to improve your content network results or mix keywords and placements to pinpoint the best pages for your ads.

If you log into your AdWords account, click on a campaign, and then click on an adgroup, you’ll see the following new feature.

Google’s Inside Adwords blog explains this new feature:
Keywords and placements - together!

As of today, both keywords and placements can be targeted in all AdWords campaigns. Use both to get better control and pricing power on the content network.

#What can you do with keywords plus placements?

* Bid more or less for specific placements. Let contextual targeting with keywords place your ads across the content network, while you set placement bids for sites that have a special value for you.
Selling soccer shoes? You might bid £1.00 for clicks from any content network pages that match your keywords, but £2.00 when those clicks come from a soccer fan site that's converted well for you in the past.

* Show your ad only when both keywords and placements match. You'll get the benefits of keyword targeting while also limiting the places where your ad can appear. For instance, set your campaign to appear only on your favourite soccer fan site and only when the site content matches the keyword soccer shoes. You may see less traffic, but AdWords contextual matching will help to make sure your placement pages are highly targeted.

Placements are always optional. They're an advanced feature with no impact on your search network advertising. You can add keywords or placements to existing ad groups or you can leave those campaigns as they are and create new ones with keywords plus placements.

* Search volume statistics in the Keyword Tool
You can now see statistics on the approximate number of search queries matching your keywords. This data allows you to better plan your budget and pick keywords that are most likely to return quality leads, which in turn can help improve your ROI.

for more information please check google official blog