Google Adwords Update July 17th



Now keywords and placements can work together in your AdWords campaigns. Set placement bids to improve your content network results or mix keywords and placements to pinpoint the best pages for your ads.

If you log into your AdWords account, click on a campaign, and then click on an adgroup, you’ll see the following new feature.



Google’s Inside Adwords blog explains this new feature:
Keywords and placements - together!

As of today, both keywords and placements can be targeted in all AdWords campaigns. Use both to get better control and pricing power on the content network.



#What can you do with keywords plus placements?

* Bid more or less for specific placements. Let contextual targeting with keywords place your ads across the content network, while you set placement bids for sites that have a special value for you.
Selling soccer shoes? You might bid £1.00 for clicks from any content network pages that match your keywords, but £2.00 when those clicks come from a soccer fan site that's converted well for you in the past.

* Show your ad only when both keywords and placements match. You'll get the benefits of keyword targeting while also limiting the places where your ad can appear. For instance, set your campaign to appear only on your favourite soccer fan site and only when the site content matches the keyword soccer shoes. You may see less traffic, but AdWords contextual matching will help to make sure your placement pages are highly targeted.

Placements are always optional. They're an advanced feature with no impact on your search network advertising. You can add keywords or placements to existing ad groups or you can leave those campaigns as they are and create new ones with keywords plus placements.

* Search volume statistics in the Keyword Tool
You can now see statistics on the approximate number of search queries matching your keywords. This data allows you to better plan your budget and pick keywords that are most likely to return quality leads, which in turn can help improve your ROI.

for more information please check google official blog

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