Google Adwords Update July 17th
Now keywords and placements can work together in your AdWords campaigns. Set placement bids to improve your content network results or mix keywords and placements to pinpoint the best pages for your ads. If you log into your AdWords account, click on a campaign, and then click on an adgroup, you’ll see the following new feature. Google’s Inside Adwords blog explains this new feature: Keywords and placements - together! As of today, both keywords and placements can be targeted in all AdWords campaigns. Use both to get better control and pricing power on the content network. # What can you do with keywords plus placements? * Bid more or less for specific placements . Let contextual targeting with keywords place your ads across the content network, while you set placement bids for sites that have a special value for you. Selling soccer shoes? You might bid £1.00 for clicks from any content network pages that match your keywords, but £2.00 when those clicks come from a soccer fan site...