Friday, 2 December 2011

Beware of Fake Posts in Facebook

You've probably noticed this post on facebook. "A 14 years old boy got beaten half dead by his stepfather. His only fault was this that he tried to protect his little sister from being raped. Now he's struggling for his life, but doctors say he won't make it without a surgery. His mother doesn't have money to pay it. Facebook donates 45cents for every sharing or reposing."
Facebook Web hacker,  Paul Tarjan just informed me that This is Absolutely Fake News. Please don't spread anything which saying "Facebook donates for like and sharing posts" This is only an example. Same like posts are spreading through facebook and other social media communities . So always beware.

Thursday, 14 July 2011

SEO Strategies 2012

A lot of serious serious things going on with Google’s Panda update, how Bing and Facebook have collaborated, and how SEO 2.0 and Social Media are merging. This is a different thing than how one would use Social Media to get more personal with their users.
The Panda update, website load time, Google’s new +1 feature, microdata , rel="author", microdata,  Facebook’s like button on Bing, removal of real time search on Google and user feedback and ratings are all part of the new 2011 SEO 2.0 way in how Google is starting to use social media to make content rank better. The End User now decides. Traditional tactics will still work, but they will soon not have as much buoyancy as they did. Another important change that site with Google map details will get more preference. (For example search builders in cochin )

Wednesday, 8 June 2011

How To Recover From Your Facebook Addiction

Do you find yourself checking Facebook five, ten, twenty times daily? Do you ignore calls and avoid visits from your family and friends in favor of keeping tabs on status updates? If so, you may have an addiction to Facebook, but don't worry. Here are some tips for keeping social media time in check.It is very easy

Things You'll Need Willpower

Assess your addiction. Socializing online can be addicting - but if you're doing it to the exclusion of face-to-face time in your important relationships, it could be a problem. If you answer yes to these questions, you may need a Facebook intervention:

Do you lose time at work due to Facebook abuse?
Does your spouse or significant other complain about the amount of time you spend on Facebook?
Do you use Facebook because you feel shy with people?
Do you feel out of control of your time when using Facebook?
Does using Facebook decrease your overall ambition?
Do you have to check Facebook a certain number of times daily?

Keep reading for more on overcoming your addiction to social media.

Change your Facebook routines. If updating your status is the first thing you do in the morning, leading to all-day Facebook binges, substitute another activity. Grab a latte at a nearby coffee shop or hit the gym in the AM instead. Instead of settling in with some wine to contribute to your friend's Lil Green Patch, pick up a movie to watch instead.

Spend less time alone. The idea behind social media is to feed our desire for being social - so don't subvert that need by only interacting via the computer. Log off, call some friends, and set up an adult play date that involves face-to-face interaction.

Change your home page and remove Facebook from your bookmarks. If you're addicted to Facebook, chances are this social media site pops up the minute you open your browser. How could you not take a peek to see if your high school boyfriend accepted your friend request? Give yourself a break; change your home page.

Write a book, start a blog, or pen a song. Part of the appeal of social media is its ability to allow us instant personal expression. Instead of spending hours on a 25 Things survey, find another way to express yourself. Taking a writing class, signing up for guitar lessons, or perfecting your comedy routine will get your creative juices flowing - and give you an offline audience and real social interaction.

All the best and just enjoy life..

Friday, 3 June 2011

Google Plus +1 Social Button for Websites Now Live

Google has just introduced a new social button called Google Plus One. It is basically a button similar to the Facebook “like” button which is shorthand for “You should check this out”.You click this +1 button to give a web page your recommendation to your friends and the searchers which will really help people find relevant results  more quickly and easily.

The plus one button can be found in two places on the web, the Google search listings (currently available only when you’re logged into your Google account. After log in you’ll be able to see the plus one button next to search results) and individual web pages. You can access code for adding Google Plus +1 to individual web pages from order to use the plus one button you’ll need a Google account. If you use Gmail then you already have a Google account.  While you’re logged into your Google account you’ll be able to see the plus one button next to search results. Simply click on the button to recommend that search listing to the world. 

Are you ready to use this new button.. Come on.. Just try now. If you really like this blog, then click the Google +1 button seeing on Top Right of this Blog.I hope you will love both Google +1 Button and this Blog. 

Thursday, 2 June 2011

Google Place Optimization – Search Visibility Factor

Google Place optimization is one of the recent most important SEO factor to increase the visibility of a business or company in the web search result. Generally, if you are searching something with a location (city name) related keyword, Google will show the place listing along with the web results.

What can be enlisted in Google Place?

•    Business or company name
•    Brief  business description
•    Business address spotted in Google Map
•    Title with keyword to get SEO value
•    Business category
•    Contact details (Phone, fax, email)
•    Website
•    Images and videos
•    Business related other details in limited space.
•    Latest events announcement for limited time period
•    Tags etc.

In organic search result, generally we get highlighted keywords with two lines description and the relevant URLs. But if you can optimize the Google Place efficiently then the map results will appear along with the web results. And this is only visible (maximum seven top place listing) in the front page of search results. So, visitors can get a clear idea about business locations, directions and brief description before entering the websites of the top results. Local search results have a noticeable amount of traffic diversion to the main site.

How to create Google Place?

From Google account settings, place listing can be created. Initially it requires business name, actual address details and contact number. But the listing will not be visible instantly after the submission. Google will verify the listing contacting the given address and then it can be activated with activation PIN. After getting visibility, place listing can be optimized in SEO view point with above mentioned details and many more.

To improve Google Place listing rank, business listing and local classified submission with proper keywords is very important.

Sunday, 15 May 2011

SEO vs SMO – An Overview

Few years back no one was able to locate your business on Google if the site was not optimized properly. So the idea of choosing between a search engine optimization (SEO) process, or doing social media optimization (SMO) for a website, was very easy – that was SEO. But the introduction of social media has changed the concept of online marketing and promotion.

Social media evolution is effecting SEO, and this problem is going on for many business strategists. While Twitter, LinkedIn, Facebook, YouTube, blogging, flickr and SEO press releases give companies a huge advantage to drive website traffic as well as targeted clients or customers with increased awareness in short time span, then people are thinking twice to optimize (off-page) their websites for the search engines.

Now these days, social media is enhancing SEO scope, and according to the review reports businesses can get free evaluation and derive goal immediately. Due to this advantage, now business owners, chief marketing officers and brand strategists can work with online resources to evaluate what keywords will drive their businesses.

Social Media Optimization

It is important for the business owners to maintain a Twitter account, set up a company Facebook page and a LinkedIn profile. Through respective application, interconnectivity among these sites is very important. If these sites are set up properly and managed well, it will prevent competitors from attempting to hijack a company’s brand.

• To me LinkedIn is outstanding for building a professional network. The site is very much user friendly, and it connects you with a wide range of business professionals, thematic groups, jobs, companies, facilitates recommendations and also assists to increase SEO advantage with brand identity.

• Twitter is also beneficial and very effective medium when you are trying to spread hot topics. There must be connectivity with other social media sites.

• A company should use Facebook for branding. Brand page creation, adding videos, tutorials, graphics, and post news to wall and optimization with a well maintained profile can accelerate the awareness of a business.

• Videos presentation with SEO headlines, tags, descriptions, demonstration and interviews facilitate the company name, brand and conveys message to the targeted audience. YouTube, MetaCafe and other online video sites are very helpful.

Search Engine Optimization

In SEO, On-page optimization has its own strong position to stand a website in the front line of search engine’s results. According to 2011 Google algorithm On-page needs unique content support.

But off-page optimization rather link building trend is towards the optimization of social media. To get above mentioned social media’s advantages in short time, link building process have been incorporated in SMO. Traditional link building process helps to increase back links of a particular site, but it takes time to reach targeted customer. And it has been monitored (Google Analytics) that website traffic is coming from all of the social networking sites, the SEO press releases, videos and podcasts.  So, link building through social media is a better option.

Tuesday, 3 May 2011

Google Changes New Panda Algorithm – SEO Viewpoint

Google made an update to their algorithm late February 2011 that has greatly affected many sites and caused a decrease in traffic. The update was called the “Panda” update (aka the “Farmer” update). Google normally does major updates to their algorithm once every 1-2 years. The Panda update is a major update. This is all in an effort for Google to produce the best search results and foil black hat SEO techniques. In general Google always has the searcher in mind and they change their algorithm so as to ensure black hat SEO techniques are not effecting the relevance and high quality of the results on their search engine.

So how do you know if the Panda update effected your website? Quickly check your website analytics from January 2011 until today. Check if you see a sudden decrease in traffic from the end of February until now. Also check on Google Webmaster Tools what words you are currently ranking for and compare that to the keywords you were ranking for before.

Who did the Panda update effect? Generally if you are a website that has high quality content and it is not duplicated elsewhere, Panda would not affect you. Google’s algorithm is notorious for focusing on off page factors like in-links, but this update actually focused on on-page factors.

How do you ensure your website is not negatively affected? Make sure you are not using any black hat techniques on-page like keyword repetition too many times (keywords should be repeated below 5% of total words on page to be safe). Make sure keywords are not repeated next to each other and the copy of the page and meta tags are not ‘spammy’. Also check if there are sites out there that are copying your content like article sites, other industry blogs etc. If they are, ensure your duplicated content is removed post haste. Content should be 100% unique on each of your websites and within the website.

If you play by these rules you will find that this latest Google update actually helps your website rank higher and drops your competitors websites off the first page results as a penalty for using spammy SEO techniques. I have discovered the majority of our websites going up since the algorithm update are due to:

1.    Having a respected and historically ‘clean’ domain,
2.    Having relevant on-page content,
3.    The website is built in a standard and clean way (no extra flash or java to slow it down)
4.    No black hat SEO techniques were employed on-page or off-page

Monday, 14 March 2011

Panda - Google's New Weapon Against Content Farmers

Google is going to be more Searcher Friendly with its Panda Update. Google's Amit Singhal and Matt Cutt revealed officially about Google's algorithm update named Panda - Google's latest algorithm update.

Google penalized fabes, JCPenney and for "shady" linking practices. Websites which are overloaded with AdSense and others advertisements will really going to affect. This is just the beginning of a lot of changes that are targeting content farms and spammy content that had been showing up in their rankings. Unfortunately, it has also changed some SEO strategies that many online marketers had been employing. It seems that a big target of this update has been to devalue sites that are displaying a lot of duplicate content.,, and like websites are affected by Panda update, based on traffic on keywords, ranking and click-through rate.

How to protect your website from being devalued with Panda update

  • Avoid Paid Links and content farms
  • Try different types of link building methods
  • Remove Low quality content
  • Avoid Ad overloading
  • Never stuff keywords
  • Avoid misspellings of famous websites
  • Avoid hidden text or hidden links
  • Avoid cloaking methods
  • Never try to get back links from automated software s and unrelated sites 

Tuesday, 4 January 2011

Be Positive

In today's  competitive business world, anxiety and stresses are common. In order to avoid negative thoughts use these simple procedures
A Negative Thought Stopping Procedure
The Five R's - A Negative Thought Stopping Procedure. In fact, the harder you try to 'not think about' something that is negative, the more powerful and entrenched in your mind that negative thought becomes, and the greater the negative influence it has on your performance. The only way to stop negative thoughts is to shift your thinking to thoughts - and images - that are both positive and productive with regard to your personal performance. Since the human mind can only process one thought at a time , you must actively choose to direct your mind toward (i.e. focus on) a Dominant Thought that is positive, productive, and directly related to how you want to perform.The Five R's are key words that summarize a Negative Thought Stopping procedure that can help you achieve this goal.  Implementing this thought process on a consistent basis, with intensity, is critical to successfully learning to stop negative or counter-productive thoughts.

Recognize - Recognizing that you are having a negative thought is a critical first step in learning to control negative thoughts. Consciously increasing your awareness and vigilance with regard to negative thinking will aid in the recognition and control of counter-productive and self-destructive thinking. You must be "on guard" to recognize the first signs of negative thinking in order to crush that thought before it has a chance to fully form and strongly take hold of your conscious mind.
Refuse - You must refuse to allow the negative thought to continue and gain strength by some positive and defined action (e.g. visualize a STOP sign in your mind's eye; snap a rubber band across your wrist every time you have a negative thought; etc.). You must do something to disrupt the negative image and/or thought in order to prevent it from growing stronger. By doing this, you begin the process of shifting your mind away from the negative thought.
Relax - Use any of a number of techniques that can help you to relax: take a deep, controlled breath; use a verbal trigger to shift your thoughts and feelings to a relaxing image; etc. When you are relaxed, the effect of mental programming is more powerful and you are ensuring that the next step in this 5-step procedure will have an increased potential to be effective.
Reframe - The 4th step in the Negative Thought Stopping procedure serves to complete a mental shift toward images and thoughts that are consistent with your best performance. Replace the negative thought with a positive image or thought. "I AM in control of my thoughts and actions, I can choose to respond and think the way I want to." "I've been here before and done this before, so I know I can do it again." "This is part of the process that I have chosen." Use imagery to 'see' and 'feel' the performance you want to achieve and how you want to BE as you achieve it. .
Resume - Continue your activities with a sense of confidence and control. You will always enjoy strong sense of confidence if you tie this mindset to a personal commitment to always give nothing but your best effort, regardless of the situation or outcome. The degree of effort you apply to the challenges that you face on an ongoing basis is totally, 100% within your control. it is one of the few things that is, in fact, fully within your control. Think about what you are like when you perform with excellence and what you want to achieve, and develop your confidence by always applying your best effort to achieve it. The next time you feel negative thoughts grabbing hold, use these Five R's to effectively change your thought patterns and bring about powerful results in your life. Make this your new habit! Never Give Up

Sunday, 2 January 2011

Search Engine To Come Down Strongly On Unethical SEO Practices In 2011

As per latest tweets from Matt Cutts(Google Engineer) and Prageeth P (SEO Expert), Google is to come down strongly on websites that use black hat SEO strategies such as cloaking. Cloaking  is a form of search engine manipulation. Cloaking means that search engine spiders get fed one website, while the web surfer views another. What the search engine gets is usually a page with the same keyword repeated several times over, while the user gets a nicer page which may or may not have those keywords.As per the twitter post from Matt Cutts, “Not just page content matters; avoid different headers/redirects to Googlebot instead of users.”
Always avoid Black Hat SEO
Black Hat SEO is tempting; after all, these tricks only work, temporarily. They do end up getting sites higher search rankings; that is, until these same sites get banned for using unethical practices. It’s just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.