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Showing posts from April, 2013

Benefits of Responsive Web Design for Digital Marketing

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In web design, we call a website "responsive" if it adapts itself to the viewers’ screen as it changes. The changes can be on a computer or laptop screen, like when you maximize your browser window or when you reduce it to a smaller size to see something else; but it might be more known among portable devices like smartphones and tablets, which are very varied in sizes. Having a website working with a responsive design is very useful for the user experience, and it gives you a few benefits with regard to your visitors. There are two main benefits in using responsive design in a site. First benefit: Only one website to maintain Before responsive design was out, companies used to create two separate versions of their sites. Besides maintaining and updating a desktop version of the site, they had to create a separate mobile-friendly version as well. The use of m. subdomains became as common as the use of scripts to detect where a visitor was coming from to launch correct version...

Concept of Forum Signature Linking

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Much of what is mentioned above applies to link building from forums. Forums are similar to blog but instead of a conversation being started by the blog owner.,anyone can start a conversation (a thread )  and people can post comments on the thread. When registering on a forum  website link by clicking on "edit profile" option after logging in. This will provide a back link to user's website (profile link) .Forums are creating a user friendly atmosphere for all users.The sole purpose of forum signature is to advertise user resource, so you can create the backlink with optimized anchor text within the signature..

What is Anchor Text?

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Anchor Text is the clickable part of the text that links to your website.For example you will regularly see on the web pages  that "click on this" , "for more details click on this link","please click on this link" like that. Anchor texts is more important factors in SEO just because of one click can get make your traffic and more user on your site.When Google crawling its gives priority to that clickable links on the search engine result page(SERP). While it is important to put your targeted keyword  or key-phrases in anchor text,we must also use variations of key-phrases to ensure a natural feel to the links.    

Businesses should consider responsive web design for better digital marketing

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We have become switching consumers and I'm not talking here about our switching behaviour for best deals and costs but about our internet browsing behaviour. Think about your average day and how many times you may switch between the devises you use to browse the net.  In the morning waiting for the train you may browse on your mobile, at work you use a desktop, you get home and you may turn to a tablet. We are constantly switching between the devises we use and it is now more important than ever that websites work seamlessly across all these mediums for optimal user experience. Mobile sales have already overtaken desktop sales and by 2014 it is predicted that mobile internet usage will quickly overtake desktop internet usage. If your website doesn't look or operate well on a mobile it really is time to review it. If you invest in Digital Marking such as Search Engine Optimisation (SEO) and PPC, mobile friendly website is essential. Whether you choose to create individual websit...

About Link juice Concept

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In SEO algorithm, the word  “link juice” refers to the strength  of incoming  links (or “inbound”) in terms of Search Engines . Actually, back links are considered by indexing bots as quite an important element to define the ranking of a website in SERPs (Search Engines Result Pages): Also note that the transferable page rank is diluted by the amount of the links on that page.If a page has a  several hundred links "link juice" transferred to the sites linked to its negligible-the is to receive links from high PR web pages with few other outbound links .  Let’s also note  that this juice will be all the more “concentrated” as the website from which it comes has the fewer outgoing links – (thereby juice is “diluted” when the website links to too many other pages).

What Is Page Rank?

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The co-founder of Google "Larry Page" created an algorithm which assign a value between 0 and 10 for every web-pages on the internet. The page Rank value is measure of the importance/ quality of web pages. for example Google.com is 10/10 whereas all newly website will begin as  unmarked not 0 . Page Rank is very important from an SEO perspective because it gives us all an indication as to how much equity a website has built up, based on domain age, high-quality inbound links, traffic volume and quality, etc. If you’d like to see how well your website is doing online, check out your Google Page Rank (keep in mind that a rank of 3 to 5 is average…anything above that is very hard to achieve). .

How To Optimize For Facebook Graph Search

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The newest Facebook tool promises to help users find just about anything on Facebook in a distinctive way. Graph search has the potential of being informative and is valuable to both individual users and businesses. There are ways you can optimize your Facebook page so that other users can discover you or your business more if you choose of course. 1. Include things you would like others to discover in your profile If you are entrepreneur and would like to be discovered by people of a certain geographical area, make sure to  update your profile to read your current hometown  and mention that you are an entrepreneur in the work and education section, preferably. The graph search will let users query entrepreneurs in your location to find new people to connect with. 2. Make sure your page is complete and up to date Users who have complete profiles are more likely to be discovered than those who haven't, according to facebook. Ensure therefore that you fill all the relevant infor...

Five Effective Strategies to Attract More Site Visitors

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We put up a website because we want to draw people’s attention to what we have to show the world. Either we want to market and promote a product or a service, or we simply want to raise awareness for a certain cause. Whatever it is, we all desire to have a lot more people visiting our site, being inactive and patiently wait for them to visit our site will not work. We need to have to be active and impose techniques that will drive people to our sites. Here are some effective and ethical strategies you may want to try. Social Media Sharing. This is actually pretty common and self-explanatory. But aside from sharing your own website content to your social media accounts like Facebook, Twitter, Pinterest, and many similar others, it is also wise to install a social media sharing button on your web pages. This way, all your site visitors who likes your content can easily share it to their friends and connections, thus, resulting to more visits from other peopl...

High PR Directory Submission Website

New Updated High PR Directory Submission Sites List 2013 the following :           Web List                                                                                            http://www.dmoz.org                                                                  ...

Know all about Google's latest update “Panda” and it impacts on web spam!!

If you are one of those individuals, who are highly dependent on SEO to drive potential traffic for generating business leads then there is some news heading your way. With the launch of Google update Panda the odds are stacked high and the impact is clear! This new Google’s algorithm   is imbued with major significant changes to render better website ranking on the basis of certain key factors. Bringing Google’s update Panda into the picture, the search engine giant hopes to effectively catch those websites that spam their search results for the purpose of getting relatively better rankings on search engine results. Google has specifically indicated that with the help of this new algorithm, it can identify and penalize those websites that are seen to violate the publishing guidelines of Google. As a result, there are chances that many websites may get impacted and may witness a drastic fall in their individual rankings. Some time back, we had seen the launch of Google Panda and i...

How SEO Can Help Your Business Website

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In 2013, your company most definitely utilizes the internet to gain exposure and imprint your brand on the public. Most of this visibility starts and finishes with powerhouse search engines like Google, Yahoo! and Bing. When someone wants a product or needs information, they usually fire up the internet and simply go to one of these search engines. Due to the seeming monopolization of the web by these search engines, business leaders try and mold their online strategy around the algorithms that these engines use to prioritize search results. Modern business leaders usually understand that search engine optimization (SEO) benefits them, but don’t know specifics. This article is meant to explain the basics of why a business benefits from SEO, and why it matters. 1.     Direct access to consumer. When someone sits down at their computer and types in a certain search query , their goal is to find a specific piece of information or product. SEO helps the search engines understand w...

SEO Tips for Your Site and What You Can Do about It

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A Short Overview on SEO Search Engine Optimization or SEO as it is widely known is a way to increase the number of visitors to a website by making its rank higher in search results and employing the right keywords on the sites content. In a general and basic sense, SEO involves: Bringing in prospects towards your site Leading clients/customers to a detailed or step by step process of completing a transaction i.e. site navigation tools Designing websites properly and attractively to entice customers/clients Addressing some concerns that could be a contributing factor in customer satisfaction level Search engine optimization strategies are substantial for websites that target good ranking. Online advertising agencies should have know-how on this to attain efficiency. By having a top ranking site, a company may benefit from the elevated traffic making their sites the top click of customers or clients searching for a service ...