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It should go without saying that web traffic is good and ranking highly for a coveted keyword is good. That’s like saying it’s smart to use a VPN service when traveling and using public Wi-Fi. Still, there are other things to keep in mind when performing search engine optimization. For e-commerce sites, it’s good to remember that while traffic is great, conversions are king. Traffic is potential money, while conversions are actual money. Consider Search Intent When deciding what keywords to target in your SEO project, it is important to keep in mind the intent of people searching a particular keyword. For example “running shoes,” is a term that could be used by anyone looking up anything about running shoes. However, “buy running shoes,” or “good deals on running shoes,” are likely to be used by people who are ready to make a purchase. Thus, those keywords should convert into sales at a higher rate. This should be the ultimate goal, and it needs to be discussed before any SEO project b...

The business-to-business (B2B) community and social media have a love/hate relationship. Successful businesses love social media, while struggling businesses hate social media. Why is there a disconnect in 2013? The reasons are clear. Businesses that aren’t benefitting from social media lack the time, expertise and money to invest in a solid social media marketing plan. There are challenges to creating one, but an effective plan benefits your business. Solving business challenges and opportunities There are several challenges associated with improving the relationship between social media and B2B. Generating awareness surrounding your campaign and driving traffic back to your business is the first step to improving a lasting relationship. Prior to lead generation, you must attract potential customers/clients. Attracting additional customers/clients at a higher rate involves finding out which social media channels you should focus your attention on.   Social media marketin...

Most web marketers and/or digital experts may agree to the fact that SEO or Search Engine Optimization is a world that is constantly changing. Due to its transforming nature, it most certainly becomes a challenge to keep pace with what’s all that’s new and happening. However, at the same time it is essential to keep learning and to be able to remain rationalized about the fundamentals of SEO. This would keep you abreast with the ongoing competition and keep you at the top of any kind of marketing campaign you wish to run. Since learning the basics of SEO is like a never ending process so provided below is an insight on the latest SEO trends and tips to watch for in 2013: Are you aware of the fact that approximately more than 400 million internet users across the world perform billions of searches each and every month and it is these search engines that fetch a large chunk of the traffic. In fact, more than 90% of new visitors come from search engines alone. About three quarters of th...

Social media has the power of offering better SERP without spending money while doing this. However, link building still works and there are many search engine optimization specialists that do all that they can in order to get great links. What should you choose between the two? Is social media better than link building? Let us take a look at both of these in order to understand exactly what works best in your case. How Does Link Building Work? Link Building can be defined as building links on the internet and spreading them with the purpose of increasing search engine positioning rankings. Many strategies exist and can help you to succeed. The most used one is to take advantage of sites that are already reputable so that they endorse links and works there. There are some sites that will ask for a payment in order to allow you to host a link but there are also others that will just want the same favor from you in return. Social Media SEO Role We can easily notice the fact that social m...

It’s no secret that digital marketing is a confusing topic. Companies know social media and mobile marketing are increasingly important, and invest heavily in both fields. At the same time, however, if a recent report is any indication, understanding of digital marketing ROI is dwindling. The report, Marketing Budgets 2013 , is a joint effort by industry analysts Econsultancy and Responsys. The annual report surveyed over 800 marketers. The results were a strange mixture of understanding and mystification. Spending Up…. Digital marketing budgets are on the rise, with 75 percent of respondents planning to increase spending in 2013. In an encouraging move, 56 percent reported plans to increase budgets by over 20 percent. This is great news if you’re in the business of providing content marketing or SEO. Baltimore MD , Los Angeles, CA, New York, NY – wherever you’re located, you should see increased spending on digital marketing. Content marketing’s growing importance was obvious, with 70...

Today, everyone is on the go - business on the go, socializing on the go, it's a fast pace world. One of the leading devices that support our busy life is the Smartphone, and the iPhone is among the leading in this class. These Smartphones are far more sophisticated and more useful than their predecessors. Because of their usefulness and practicality to the modern world, the iPhone is now a helpful tool for web developers seeking to do Search Engine Optimization (SEO) on the go. More and more SEO professionals seek mobile apps that can assist them on the go.  Here are 10 iPhone SEO Apps that can help SEO Professionals 1. SEO Stats This is a very simple app and is an excellent application that is completely free. It is great for persons with all levels of SEO experience. This software keeps you informed about your stance on various social networks like Facebook, Twitter and Digg. You can check your page ranks and backlinks on the go. SEO Stats can even check your Wikipedia backlinks...

Within this article, you will find good advice revolving around your “Call to action” button. Some of the advice is a basic for the sake of people new to web design and “Calls to action,” and to remind experts that the basics matter. Some of the advice is a little more advanced but is written in a vernacular that even laypersons may understand. How does the size affect its page prominence and impact? The size of your “Call to action” button needs to match your website design. If the content of your website is thin then a larger “Call to action” button may be acceptable. If you have a lot of content on your page then a smaller “Call to action” button is going to be buried in the content. But a larger “Call to action” button on that page would look out of place. That is why it may be a good idea to put more than one “Call to action” button on a content heavy page. Try to put them at the end of wherever the eye is lead. Make it too big and it will look like an image If a “Call to action” ...