Friday, 9 August 2013

Search engine Optimization course (SEO): Training course


Right SEO Services offers online Search engine optimization courses from India, We teach you concepts and make sure you are certified with Google and hub spot certification program, an excellent opportunity for the website owners, SEO Professionals and Fresh graduates. The course also includes an extensive pdf material covering major topics, the book can be retained by professionals as handbook guide for their future reference. The concepts are completely updated as per Google algorithms. 

Training delivery – Online
Timings - 6.30 AM to 9.30 AM & 5.30 PM to 11.30 PM
Duration of the course:  45 days for 70 hours
Course Fee: 100 USD
Payment Mode: Bank transfer and PayPal (Outside India)

Who should attend the course?

This course is designed for online marketers, Professionals and Fresh graduates who would like to make a career in Online sales, digital Marketing and Search engine optimization techniques. Who want to get the very best results for their search engine marketing budget.

Advantage for Graduates & Professionals.

Six months work certificate is issued on successful course completion and live project

Course Details

 Part 1 - Introduction to Online Marketing

Basic Description of SEO, SMM, PPC & Email Marketing
Search Engine Basics
Major Search Engines
Web Ranking
Ranking algorithms

Part 2 - Search Engine Optimization

Keywords Research and Analysis
On Page Optimization
Site Analysis
Competition Analysis
Keyword Research
Density Analysis and Placement
Title & Meta Tags development
Site Structure Analysis
Web Designing Basics
URL errors
Content Development Check
Brief Keyword Competition Review
Header Tags
Anchor Text
Existing Web Content Optimization
HTML Validation
Creation of XML Sitemaps
Submitting sites to Google and Yahoo Webmasters
Competitor Analysis & Monitoring
Google Webmaster Account Setup and management Google Analytics
(Statistics) setup and management
Creating of Favicon
Off Page Optimization
Directory Submission
Dmoz Submission
Article submission
Alexa Insights
Google Hot Trends and Insights
Google Business centre submissions
Press Release Submission
Blog creation, weekly Postings and blog promotion
Blog Comment Posting
Content editing & Content Rewriting
Direct Link Exchange / Direct Link Building
Leveraging Local Search
Press release news syndication RSS (Really Simple
Syndication)
Local and regional search engine indexing
Forum Posting
Yahoo Answer Link Building, Google forums,
Warrior forum
Linked in Link Building Strategies

Online Reputation Management
Latent semantic indexing
Sandbox Effect
Useful SEO Tools

Part 3 - Social Media Marketing
Introduction to Social Media
 Advantages over other forms of Online Marketing
 Social Media Strategy
 Face book

 Latest trends
 Difference between Profiles, Places, Groups and Pages
 Social media and communications strategy
 Face book Connect (Like, Share, Comment)
 Face book Pages (Creating, Managing, Retention)
 Pages (Dos & Don’ts)
 Face book Apps
 Measuring and Monitoring
 Sponsored Stories
 Face book Places and check-ins
 Face book credits
 Face book and ecommerce
Advantages and challenges

LinkedIn
Introduction to LinkedIn
Creating the right profile & settings
Increasing reach and visibility
LinkedIn Groups
Answers, events, messaging & testimonials
Company Pages

YouTube
Online video - content is king
'Viral' films and brand
Defining your goals, metrics and budgets
Social sharing, comments and reviews
Getting an audience
Creating and managing an account
Using Ads inside Videos
Promoting YouTube Videos

Google+
Setting Social Objectives
Social Strategies & Tactics for Google+
+1s & Sharing
Integration with your site
Promoting a Brand on Google+
Tools
URL Shortening Tools

Part 4 - Pay per Click
SEO vs. PPC
Landing Pages
Tracking Bounce Rates and Conversions
Landing Page Optimization
Testing Landing Pages

Ad words
Creating copies
Keyword Research
Creating Ad copies
Campaign Settings
Bid Management
Campaign Performance management
Opportunities and Suggestions by Ad words
Conversion Tracking
Website Optimizer
Keyword Tool
Placement Tool
Ad Preview
CPM & CPA Campaigns via Ad words
Retargeting Code & Campaigns
Face book Ad Manager
Create a Campaign & Ads
Targeting by Region, Demographics & Interest
C PC vs. C PM
Advanced Reporting

Part 5 - Email Marketing
Email Service Providers (ESPs)
Planning and delivering email campaigns
Online Customer acquisition
Encouraging web visitors to subscribe
Crafting effective registration processes
Customer retention strategies - Choosing frequency schedules
Creating effective email campaigns
Understanding conversion and performance metrics
Inbox Delivery
Reducing abandonment and bounce rates
Structured approaches to testing
Important Laws on Email Marketing

Part 6 - Analytics
Google Analytics
Setup
Installation techniques
Campaign tracking & Analysis
Interpreting essential website data
Motion Charts
Advanced Segmentation
Custom reporting
Advanced Filters

Clicky
Getclicky.com Setup
Real-time Statistics
Click usage
A/B Testing
Optimizely.com

Part 7 - Ad sense
Introduction to Google Ad Sense
Google Ad Sense Program
Google Ad Sense Approval Process
Google Ad Sense Secrets
How to Get Relevant Ad Sense Ads
Google Ad Sense Ad Format Sizes
High Paying sites on Ad Sense         
Making Money with Google Ad Sense
Google Ad Sense Ad Colours
Google Ad Sense Revenue Sharing -          
Google Ad Sense Optimization Tips
Part 8 - Online PR, News & Reputation Management
 Introduction to Online Press Releases - Handling the Press - the golden rules
 Successful Marketing and PR Strategies
 Press releases that work
 Organizing 1-2-1 press interviews
 Using pictures effectively - Sourcing PR information
 Market research for PR use
 Introduction to Online Reputation Management
 Generating Buzz
 Five Stars at Customer Review Sites
Tips for ensuring your happy customers spread the word. - Ensure your customers defend you from a bad review.
 Responding to negative reviews
 Reducing negative reviews - Blogging for Brand Control
 Social Networking Meets Reputation Management

Part 9 - Content Marketing
Micro sites
White papers
Webcasts/webinars
 Podcasts
 Video portals
 Interactive online
 Events
Part 10- Data Mining
Data Analysis
Behaviour Pattern
Sequential pattern
Data Visualization
Web content mining

Additional tips and summary
Strategies for article submissions
Quality comment marketing
Paid and free Directory submissions
Why link building is required
Effective Press releases & Profile distribution
Video Marketing
Keyword research techniques
Social media optimization
Classified marketing
Image marketing
Common errors in traffic exchange
Bulk email campaigns
Social marketing tricks
Data mining and extraction
Design a cost effective CPC
URL rewriting with bread crumbs

Basic Profile of the trainer

I have been into sales and business development from past 20 years with expertise in various Industries; I have started loving Search engine optimization from past 3 years.
My training's would focus more as a workshop rather than theoretical based, students need to spend at least 4-5 hours per day during the course and apply lot of innovative skills. I can deliver through online mostly and don't mind coming at students place with an additional charges.
Mail me any time “You won't get disappointed"

With Best Regards

K.Sripani
Sripaniseo@yahoo.com



















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